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Social Media, Mass Mobilization And National Development In Nigeria: Lessons From The #Endsars Protest, Eno-Obong Blaise Akpan, Tordue Simon Targema

ASEAN Journal of Community Engagement

This study explored the potential of social media for effective mass mobilization and community engagement to attain national development in Nigeria. Premised on the fact that social media have become popular platforms attracting millions of subscribers, the study examined how the opportunities they offer could be harnessed and purposefully deployed to galvanize the citizens to pursue national development causes. This was done against the backdrop of the technological determinism theory that provides the framework for investigating the indispensable role which technology plays in the advancement of a nation’s socio-economic development. The secondary research approach was adopted to carry out the …