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Gendered Leadership In Crisis Contexts : Exploring The Intersections Of Discourse Of Renewal And Ethic Of Care, Shoaa Almalki

Dissertations

This study examined the role of gender in crisis leadership discourse by engaging two theories, discourse of renewal theory and ethic of care, in the context of General Motors’ (GM) deadly ignition switch crisis. The purpose of this study was to explore the intersections of discourse of renewal, ethic of care, and gendered leadership focusing on the role of feminine attributes in crisis communication and applying the findings to draw new insights about the glass cliff effect. Using thematic analysis and case study methods, I analyzed current GM CEO Mary Barra’s discourse in speeches and social media posts to answer …