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Articles 1 - 6 of 6
Full-Text Articles in Social and Behavioral Sciences
Untangling Influence: The Effect Of Follower-Followee Comparison On Social Media Engagement, Yi Peng, Liling Lu
Untangling Influence: The Effect Of Follower-Followee Comparison On Social Media Engagement, Yi Peng, Liling Lu
Research Collection Lee Kong Chian School Of Business
Social media platforms and marketers are keen on identifying truly influential creators. Number of followers (i.e., those who follow creators) and number of followees (i.e., those who are followed by creators) serve as cues to infer creators' influence. However, a cue of creators' actual influence is under-addressed and its effect on social media engagement remains to be explored. This research fills the gap in the literature by investigating how the cue of creators' actual influence (i.e., follower-followee comparison) may affect followers' engagement behavior. The study further examines the moderation effects of media-, topic-, and creator-related factors. The present work leverages …
Online Review Solicitations Reduce Extremity Bias In Online Review Distributions And Increase Their Representativeness, Hülya Karaman
Online Review Solicitations Reduce Extremity Bias In Online Review Distributions And Increase Their Representativeness, Hülya Karaman
Research Collection Lee Kong Chian School Of Business
Representative online customer reviews are critical to the effective functioning of the Internet economy. In this study, I investigate the representativeness of online review distributions to examine how extremity bias and conformity impact it, and explore whether online review solicitations alter representativeness. Past research on extreme distribution of online ratings commonly relied solely on observed public online ratings. One strength of the current paper is that I observe the private satisfaction ratings of customers regardless of whether they choose to write an online review or not. I show that both extremity bias and conformity exist in unsolicited online word-of-mouth (WOM) …
Maximizing Multifaceted Network Influence, Yuchen Li, Ju Fan, George V. Ovchinnikov, Panagiotis Karras
Maximizing Multifaceted Network Influence, Yuchen Li, Ju Fan, George V. Ovchinnikov, Panagiotis Karras
Research Collection School Of Computing and Information Systems
An information dissemination campaign is often multifaceted, involving several facets or pieces of information disseminating from different sources. The question then arises, how should we assign such pieces to eligible sources so as to achieve the best viral dissemination results? Past research has studied the problem of Influence Maximization (IM), which is to select a set of k promoters that maximizes the expected reach of a message over a network. However, in this classical IM problem, each promoter spreads out the same unitary piece of information. In this paper, we propose the Optimal Influential Pieces Assignment (OIPA) problem, which is …
Advice Giving: A Subtle Pathway To Power, Michael Schaerer, Leigh Tost, Li Huang, Francesca Gino, Rick Larrick
Advice Giving: A Subtle Pathway To Power, Michael Schaerer, Leigh Tost, Li Huang, Francesca Gino, Rick Larrick
Research Collection Lee Kong Chian School Of Business
We propose that interpersonal behaviors can activate feelings of power, and we examine this idea in the context of advice giving. Specifically, we show a) that advice giving is an interpersonal behavior that enhances individuals’ sense of power and b) that those who seek power are motivated to engage in advice giving. Four studies, including two experiments (n=290, n=188), an organization-based field study (n=94), and a negotiation simulation (n=124) demonstrate that giving advice enhances the advisor’s sense of power because it gives the advisor perceived influence over others’ actions. Two of our studies further demonstrate that people with a high …
Intersubjective Norms: Cultural And Interpersonal Perspective, Kimin Eom, Heejung S. Kim
Intersubjective Norms: Cultural And Interpersonal Perspective, Kimin Eom, Heejung S. Kim
Research Collection School of Social Sciences
Normative perspectives in cultural psychology provide a fresh view to understand the processes of cultural influence on human behavior. Although much of the existing research focuses on individuals’ internalized personal values and beliefs to explain cultural tendencies, the new perspective proposes perceived intersubjective norms as an alternative key component in cultural influence (Chiu, Gelfand, Yamagishi, Shteynberg, & Wan, 2010; Zou et al., 2009). Extending this newly emerging approach, the lead articles in this special issue address some of the important questions and issues of normative perspectives in cultural psychology. The articles provide useful explanations for why individuals vary in the …
Cross-Promotion In Social Media: Choosing The Right Allies, Tingting Song, Qian Tang
Cross-Promotion In Social Media: Choosing The Right Allies, Tingting Song, Qian Tang
Research Collection School Of Computing and Information Systems
This paper investigates the strategic use of cross-promotion for content producers in social media. In particular, we study how a producer chooses other producers to cross-promote so as to maximize the expected benefits of them cross-promoting him/her in return. Theories on homophily effect and social influence suggest that cross-promoted producers are more likely to cross-promote the initiator in return when they are in the similar categories or share more common friends and when the initiator has higher status. However, the cross-promotion from producers of different categories and social groups (i.e., share fewer common friends) tend to benefit the initiator more. …