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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
The Graphic Side Of Fear: The Effects Of Anti-Tobacco Graphic Threat Appeals, Latasha R. Swanson
The Graphic Side Of Fear: The Effects Of Anti-Tobacco Graphic Threat Appeals, Latasha R. Swanson
Open Access Dissertations
Many public health organizations have proposed and implemented campaigns and policies involving graphic ads or warnings to deter individuals from smoking. The current study evaluated how high-cigarette dependent smokers evaluate these messages compared to low-cigarette dependent smokers using a mixed, 3 x 2 factorial design. A pilot study involving focus groups, interviews, and evaluation questionnaires (N=10) was conducted to classify graphic threat appeals and develop stimulus materials for the primary study. For the primary study, three graphic threat appeal conditions were evaluated by Amazon Mechanical Turk (MTurk) users (N=200). Findings suggested that the graphicness of the …
Data Mining Twitter For Cancer, Diabetes, And Asthma Insights, Kimberly Chulis
Data Mining Twitter For Cancer, Diabetes, And Asthma Insights, Kimberly Chulis
Open Access Dissertations
Twitter may be a data resource to support healthcare research. Literature is still limited related to the potential of Twitter data as it relates to healthcare. The purpose of this study was to contrast the processes by which a large collection of unstructured disease-related tweets could be converted into structured data to be further analyzed. This was done with the objective of gaining insights into the content and behavioral patterns associated with disease-specific communications on Twitter. Twelve months of Twitter data related to cancer, diabetes, and asthma were collected to form a baseline dataset containing over 34 million tweets. As …
Improving Online Food Safety Communication: The Role Of Media, Jing Ma
Improving Online Food Safety Communication: The Role Of Media, Jing Ma
Open Access Dissertations
Food safety is important as foodborne illness outbreaks cause great economic and societal losses. Efforts to protect public health and reduce foodborne illness outbreaks will not be fully effective unless the resulting information is communicated to consumers.
However, food safety communications have not been particularly satisfactory (Worsfold, 2006). If food safety information were more accessible, consumers would be more likely to use it (Worsfold, 2006). In this regard, the Internet presents great possibilities for communicating food safety information to the public. But media’s role has been largely overlooked in existing literature. When the lack of research is combined with consumers’ …