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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Looking Through Outdoor Advertising Images For Beauty In Argentina, Chile, Hungary, And Romania, Pamela K. Morris
Looking Through Outdoor Advertising Images For Beauty In Argentina, Chile, Hungary, And Romania, Pamela K. Morris
School of Communication: Faculty Publications and Other Works
This investigation expands scholarship on beauty and cross-cultural communication through the unique perspective of outdoor advertising. With a content analysis method 1,700 portrayals of men and women in outdoor advertisements, from four different cultures, including Argentina, Chile, Hungary, and Romania, were examined through a framework of advertising and consumer culture, globalization, and theories of beauty. The findings reveal differences across cultures and that beauty ideals are culture specific. Implications are important for practitioners in marketing communications to better understand subtle cultural variations in order to develop effective promotional programs required in the globalized economy.
Snapshots Of The Self: Exploring The Role Of Online Mobile Photo Sharing In Identity Development Among Adolescent Girls, Jenna M. Drenten
Snapshots Of The Self: Exploring The Role Of Online Mobile Photo Sharing In Identity Development Among Adolescent Girls, Jenna M. Drenten
School of Business: Faculty Publications and Other Works
A chapter written by Jenna Drenten for Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail (2017).