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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
A Case Study On How Hbcus Use Social Media To Reduce Uncertainty Of Covid-19, Kelsey Anne-Gabrielle Armstrong
A Case Study On How Hbcus Use Social Media To Reduce Uncertainty Of Covid-19, Kelsey Anne-Gabrielle Armstrong
Doctoral Dissertations and Projects
This case study aims to understand how HBCUs use social media to deliver crisis communication messages to students about COVID-19 and how the HBCU culture impacts student perspectives. The theory guiding this study is uncertainty reduction theory (Berger & Calabrese, 1974), as it explains the communication strategies used to reduce uncertainty during a crisis. Data collection was conducted using semi-structured interviews and content analysis. Data analysis strategies included deductive and inductive coding and directed content analysis. The study results provide insight into how the HBCU culture impacts the perspective of an HBCUs response to COVID-19 and overall crisis communication messaging …
Vaccine Hesitancy And Biden's Rhetoric, Samuel J.M. Bell
Vaccine Hesitancy And Biden's Rhetoric, Samuel J.M. Bell
Masters Theses
Within the setting and context of the COVID-19 pandemic, this study uses Ernest Bormann’s Symbolic Convergence Theory (SCT) framework to analyze fantasy themes which emerged from the rhetoric of the American President, Joe Biden, regarding vaccinations. The main question of this study is why President Biden’s rhetorical vision either chained out and was accepted among the American public resulting in increased vaccination or failed to chain out resulting in Americans refusing to become vaccinated. To answer this question, a selection of artifacts consisting of examples of President Biden’s rhetoric are gathered, and using those artifacts, SCT fantasy themes are developed. …
The Reset: Connecting Internal Crisis Communication Strategy With Post-Pandemic Remote Worker Populations Through An Employee Engagement Framework, Erin Leigh Black
The Reset: Connecting Internal Crisis Communication Strategy With Post-Pandemic Remote Worker Populations Through An Employee Engagement Framework, Erin Leigh Black
Doctoral Dissertations and Projects
In the post-pandemic workforce, unprecedented events are the new normal. Although the remote worker revolution has been rumored for decades, in early 2020, the idea became an instant reality when global governments closed their borders, instituted lockdown, and ordered citizens to shelter-in-place (Weideman & Hofmeyr, 2020). Given the global shift in work, organizations have an immediate need to communicate with the crisis-ladened, post-pandemic, remote workforce; however, there is a sizable gap in research between internal crisis communication and the post-pandemic remote worker population. Through a phenomenologically based, interpretive analysis of current strategic and crisis communication research and frameworks, this project …
Covid-19'S Impact On Higher Education Communication, Abigail L. Sanders
Covid-19'S Impact On Higher Education Communication, Abigail L. Sanders
Masters Theses
The following study was intended to contribute qualitative research on the impact that the Novel Coronavirus (COVID-19) global outbreak has had on higher education communication. A qualitative study was conducted using questionnaires given to professors and students at a private university in the United States. Through this study, three primary research questions were answered. First, among university students, what was the academic impact of COVID-19? Specifically, how did the transition into virtual learning affect student academics during the spring 2020 academic semester? Second, did university students experience professors with poor digital literacy, and did this illiteracy impact professor-student rapport? Third, …