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Social and Behavioral Sciences Commons™
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Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
Maize Farmers’ Use, Preference, And Trustworthiness Of Information Sources And Communication Channels In Dormaa, Ghana: A Gender Comparison., Namah Taku-Forchu, Shuyang Qu, Misty D. Lambert, Michael S. Retallick, Jonathan D. Ulmer, George P. Opit
Maize Farmers’ Use, Preference, And Trustworthiness Of Information Sources And Communication Channels In Dormaa, Ghana: A Gender Comparison., Namah Taku-Forchu, Shuyang Qu, Misty D. Lambert, Michael S. Retallick, Jonathan D. Ulmer, George P. Opit
Journal of Applied Communications
The study aimed to identify maize farmers' use, preference, and trustworthiness of the various information sources and communication channels farmers in Dormaa, Ghana, used to receive information about their farming activities. A questionnaire was developed, and data was collected from 217 maize farmers. The result revealed more males are involved in maize production than females. Most males indicated they received training in using hermetic bags more than female farmers. Respondents ranked Extension agents highest as the source from which they receive their farming information. Based on the level of preference for the information sources, the results show a statistically significant …
The Effect Of Emphasizing Credibility Elements And The Role Of Source Gender On Perceptions Of Source Credibility, Ariana Bigham, Courtney Meyers, Nan Li, Erica Irlbeck
The Effect Of Emphasizing Credibility Elements And The Role Of Source Gender On Perceptions Of Source Credibility, Ariana Bigham, Courtney Meyers, Nan Li, Erica Irlbeck
Journal of Applied Communications
Agricultural technology continues to evolve to meet the demands of a growing world, but previous advancements in agricultural technology have been met with resistance. Improved science communication efforts can assist in bridging the gap between expert and lay opinion to improve reception of scientific information. Using the framework of the heuristic model of persuasion, the purpose of this study was to examine the impact of emphasizing elements of source credibility – trustworthiness and expertise – and the gender of the source on perceptions of source credibility. A sample of 122 undergraduate students were exposed to one of the four possible …
Gender And Gmos: Understanding Floridians Attitudes Toward Gmos Through The Lens Of Social Judgment Theory, Joy N. Rumble, Lisa K. Lundy, Brittany Martin, Sandra Anderson
Gender And Gmos: Understanding Floridians Attitudes Toward Gmos Through The Lens Of Social Judgment Theory, Joy N. Rumble, Lisa K. Lundy, Brittany Martin, Sandra Anderson
Journal of Applied Communications
Social judgement theory was utilized to determine if men and women showed different acceptance of messages about genetically modified (GM) foods. The primary objective was to determine if females and males had a different latitude of acceptance toward statements about GM foods. Researchers found significant differences between males and females with more males accepting messages about GM foods than females. Additionally, there were several statements with wide latitudes of acceptance across genders. These statements represent a common ground and are a good starting point for conversations about GM food.