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Full-Text Articles in Social and Behavioral Sciences
Effect Of Source In Online Video Training For Cattle Producers, Joseph Chapes
Effect Of Source In Online Video Training For Cattle Producers, Joseph Chapes
Online Journal of Rural Research & Policy
Escherichia Coli (E. Coli) contamination has been a long-existing concern for the cattle production industry, often causing negative public health and economic consequences. The existence of pre-harvest practices that reduce E. coli contamination creates the opportunity to support human health by modifying behaviors in cattle production through educational communication. It is vital to consider how communication can be modified to persuade the audience. This study examined the effects of having different sources, such as a veterinarian or cattle producer, present the message in a training video. An experimental design was used to examine how the source is identified …
Credibility And Likelihood To Use Information Sources By Cattle Producers For Learning E. Coli Control Strategies, Joseph Chapes
Credibility And Likelihood To Use Information Sources By Cattle Producers For Learning E. Coli Control Strategies, Joseph Chapes
Online Journal of Rural Research & Policy
Escherichia Coli (E. Coli) contamination has been a long-existing concern for those engaged in cattle production, often causing negative public health and economic consequences. The existence of pre-harvest practices that help reduce E. coli contamination creates the opportunity to positively impact human health by focusing on modifying behaviors and management strategies carried out in cattle production. For efforts like this to be successful, it is vital to consider how the communication can be modified to best transfer information and persuade the audience. Persuasive communication is considered to have five broad attributes, including source, message, channel, receiver and target variables (McGuire, …