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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

Rhetorical Genre Theory And Workplace Adaptation For Modern Professional Writers, Alyssa Speicher May 2017

Rhetorical Genre Theory And Workplace Adaptation For Modern Professional Writers, Alyssa Speicher

Professional Writing and Information Design Capstone Projects

The professional writing field is constantly changing. As technology and business develop and adapt to a changing world, the tasks and writing of professional writers must adapt as well. Professional writers no longer solely write reports or technical documentation; they can write blog posts, web content, memos, emails; they can design content and information for marketing or usability; and they can edit any form of content for the organization in which they work.

Not only do the types of writing change, but the variety expected from professional writers also changes. Some professional writers specialize in one form of writing, but …


Visual Rhetoric: A Case For Visual Literacy In The Classroom, Kaitlyn J. Tomlinson May 2016

Visual Rhetoric: A Case For Visual Literacy In The Classroom, Kaitlyn J. Tomlinson

Professional Writing and Information Design Capstone Projects

We live in a visual age in which we find visual information surrounding us on every side. The persuasive power of the visual has long been recognized by scholars, but there is a lack of emphasis in the classroom on how to effectively create an effectively persuasive visual. Professors at the collegiate level need to teach their students to be visually literate, to make them responsible users and creators of images.


Usability Simplified: A Basic Guide To Undertaking Effective Usability Testing, Garrison Reeves Apr 2016

Usability Simplified: A Basic Guide To Undertaking Effective Usability Testing, Garrison Reeves

Professional Writing and Information Design Capstone Projects

Usability can be complicated but I provide simple guidelines to effective usability. Every product has an intended purpose, and the scope and aim of usability testing is measuring if a product meets this purpose with regards to a user. Testing is used in many fields, but I intend to focus on user-centered interaction design and how to test when designing and developing such a product. I provide a simple head-start to usability testing based off of my research. Usability testing is a technique used for evaluating a product by testing the product on users who are part of the respective …