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Social and Behavioral Sciences Commons

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Articles 1 - 10 of 10

Full-Text Articles in Social and Behavioral Sciences

Media Literacy In Public Schools, Robert Timothy Chapman Jan 2002

Media Literacy In Public Schools, Robert Timothy Chapman

Theses Digitization Project

This study investigates media literacy curricula in upper-income and lower-income public schools. Twelve principals participated in a telephone survey by answering fifteen questions about their schools and districts.


Analyzing The Amount And Type Of Information That Is Presented In Thai Television Commercials, Oranee Supthawechaikul Jan 2002

Analyzing The Amount And Type Of Information That Is Presented In Thai Television Commercials, Oranee Supthawechaikul

Theses Digitization Project

The globalization of the market place is arguably the most important challenge facing companies. Globilization affects consumer behavior and attitudes in many ways, in that they transcend national borders. Thus, a major challenge facing the international marketer is to identify global market segments and reach them with products, marketing programs, and advertising messages that meet the common needs of the consumers.


Enhancing Communication Skills Through Family And Consumer Sciences, Ellen Derby Gordon Jan 2002

Enhancing Communication Skills Through Family And Consumer Sciences, Ellen Derby Gordon

Theses Digitization Project

No abstract provided.


The Effect Of Culture On Cross-Cultural Conflict Resolution Behaviors, Lisa Marie Grech Jan 2002

The Effect Of Culture On Cross-Cultural Conflict Resolution Behaviors, Lisa Marie Grech

Theses Digitization Project

This study attempted to investigate whether there were differences in the conflict behaviors chosen for members of the same culture versus members of a different culture when accounting for Chinese cultural value conservation.


Workplace Culture, Workgroup Identification, And Workplace Conflict, Vy Ngoc Lien Jan 2002

Workplace Culture, Workgroup Identification, And Workplace Conflict, Vy Ngoc Lien

Theses Digitization Project

The purpose of this thesis was to distinguish between which work factors contribute to emotional conflict in the workplace. Specifically, the factors of interest were existence and tolerance of multicultural diversity, work group culture and group identification.


Evaluating The Effectiveness Of A Diversity Training In An Educational Organization, Bonnie Gail Elliott Jan 2002

Evaluating The Effectiveness Of A Diversity Training In An Educational Organization, Bonnie Gail Elliott

Theses Digitization Project

Diversity training programs are increasingly being incorporated into organizations as a strategy to meet moral standards and legal challenges. Unfortunately, little research as been conducted to demonstrate the effectiveness of these programs. This study describes an effective diversity training program as one that changes a member of the organization's negative attitude about racial differences toward a positive attitude.


Integrated Marketing Communications, Yousef Ali Obidan Jan 2002

Integrated Marketing Communications, Yousef Ali Obidan

Theses Digitization Project

The purpose of this project is to review the history of marketing following World War II and the changes taking place in the societies and the marketplace. The last decade of the 20th century brought many changes to the marketplace. Some changes were attributed to the introduction and use of technology while others relate to the expansion of the global marketplace. Customer demands and competitive forces require changes in market strategies.


Integrated Marketing Communications, Yousef Ali Obidan Jan 2002

Integrated Marketing Communications, Yousef Ali Obidan

Theses Digitization Project

The purpose of this project is to review the history of marketing following World War II and the changes taking place in the societies and the marketplace. The last decade of the 20th century brought many changes to the marketplace. Some changes were attributed to the introduction and use of technology while others relate to the expansion of the global marketplace. Customer demands and competitive forces require changes in market strategies.


The Rise Of Mass Culture Theory And Its Effect On Golden Age Detective Fiction, Sarah Jean Trainin Jan 2002

The Rise Of Mass Culture Theory And Its Effect On Golden Age Detective Fiction, Sarah Jean Trainin

Theses Digitization Project

This thesis will explore the segregation of detective fiction from the general fiction market between 1920 and 1940.


Incorporating Intercultural Communication Instruction In Programs For Teaching English To Speakers Of Other Languages, Selin Yildiz Jan 2002

Incorporating Intercultural Communication Instruction In Programs For Teaching English To Speakers Of Other Languages, Selin Yildiz

Theses Digitization Project

No abstract provided.