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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Why Does A Leisure Magazine Publishing House Need A Professional Librarian? An Interview With Eddie Yeung, Librarian At The South China Media Limited, Patrick Lo, Lilly Ho
Why Does A Leisure Magazine Publishing House Need A Professional Librarian? An Interview With Eddie Yeung, Librarian At The South China Media Limited, Patrick Lo, Lilly Ho
Journal of East Asian Libraries
No abstract provided.
The Smc Matrix Bridging The Gap Between Traditional Strategic Communications And Digital Media, Rebecca Winchel, Dr. Kenneth Plowman
The Smc Matrix Bridging The Gap Between Traditional Strategic Communications And Digital Media, Rebecca Winchel, Dr. Kenneth Plowman
Journal of Undergraduate Research
As digital media communications continue to grow and become an integral part of organizations’ business strategy, there is a significant gap between traditional strategic communications and the current strategies employed by social media practitioners. In order to address this gap, we wrote a book based upon Wilson and Ogden’s Matrix System for strategic communication planning1 that allows current and future social media practitioners to employ the foundational strategy that has thrived in the PR sector (see Figure 1). This publication also helps traditional PR, marketing and other communication professionals understand and embrace the changes happening in and because of …