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Social and Behavioral Sciences Commons^™

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Communication

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James Pokrywczynski

2012

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

[In Press] Convincing College Students To Stop Downloading Music Illegally: Finding Advertising That Works, Brian Sheehan, James Tsao, James Pokrywczynski Dec 2011

[In Press] Event Marketing Sponsorship Impact: A Test Of Congruency And Engagement In An Ethnic Festival Context, James Pokrywczynski, David Brinker Dec 2011