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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Cognitive And Affective Aspects Of Personality And Academic Procrastination: The Role Of Personal Agency, Flow, And Executive Function, Marc Graff
Dissertations, Theses, and Capstone Projects
Academic procrastination is a prevalent issue that affects school-related and other experiences of many students, with some studies identifying as many as a third of college students sampled as‘severe’ procrastinators. This study investigated some of the factors previous studies have identified as potential contributors to procrastinating in the academic arena. In defining procrastination as a self-regulation issue, it is proposed that distinct executive function processes play a role in one’s efforts at academic task engagement and completion and resisting the tendency to procrastinate on these tasks. It is also proposed that the frequency with which one experiences ‘flow’, a state …
The Cost Of Getting Lost: Measuring The Slot Machine ‘Zone’ With Attentional Dual Tasks, W. Spencer Murch
The Cost Of Getting Lost: Measuring The Slot Machine ‘Zone’ With Attentional Dual Tasks, W. Spencer Murch
International Conference on Gambling & Risk Taking
A contemporary stance on regular and problematic electronic gaming machine (EGM) gamblers argues that these individuals use machine gambling as a means of escaping aversive feelings rather than as a means of seeking out excitement. Often called “The Slot Machine Zone,” this hypothesis currently rests on qualitative and anecdotal data suggesting that machine gamblers are somehow lost in the game (Schüll, 2012). Conceptually similar to work on flow and dissociation, the zone hypothesis predicts that problematic EGM play is associated with 1) increased self-reported dissociation / immersion, 2) attenuated peripheral attention, and 3) a positive physiological state as a result. …
Consumer Neuroscience: A Multi-Disciplinary Approach To Marketing Leveraging Advances In Neuroscience, Psychology And Economics, Bridget E. Blum
Consumer Neuroscience: A Multi-Disciplinary Approach To Marketing Leveraging Advances In Neuroscience, Psychology And Economics, Bridget E. Blum
CMC Senior Theses
For decades, neuroscience has greatly contributed to our foundational understanding of human behavior. More recently, the findings and methods of neuroscience have been applied to study the process of decision-making in order to offer advanced insights into the neural mechanisms that influence economic and consumer choices. In this thesis, I will address how customized marketing strategies can be enriched through the integration of consumer neuroscience, an integrative field anchored in the biological, cognitive and affective mechanisms of consumer behavior. By recognizing and utilizing these multidisciplinary interdependencies, marketers can enhance their advertising and promotional mix to elicit desired neural and affective …