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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Selective Tactile Attention Under Auditory Perceptual Load, Stephanie C. Bowar
Selective Tactile Attention Under Auditory Perceptual Load, Stephanie C. Bowar
Oglethorpe Journal of Undergraduate Research
Previous research has demonstrated that detection of certain stimuli can be increased or decreased by a manipulation of attentional load during a target task. While much of this research focuses on sensory attention, there is some debate regarding whether the effect can be seen across sensory modalities (Kahneman, 1973), or only within the same sensory modality (Wickens, 1980). Additionally, it is unclear whether the effect can be applied to audition. The purpose of the current study was to determine whether irrelevant tactile distractors would be ignored or detected under various levels of auditory stimulation (‘load’). It was predicted that vibrotactile …
Examining Burnout In Division I Collegiate Athletes: Identifying The Major Factors And Level Of Importance In An Athlete’S Life, Angel A. Almodóvar Mr.
Examining Burnout In Division I Collegiate Athletes: Identifying The Major Factors And Level Of Importance In An Athlete’S Life, Angel A. Almodóvar Mr.
Siegel Institute Ethics Research Scholars
Burnout is a concept that has been studied within the past 35+ years becoming widely known and recognized around 1980 in various disciplines ranging from the professional workforce, to athletic coaches, to youth sports. The first burnout study conducted within a sport setting focused on coaching burnout, and since then, new developments have occurred concentrating on athletes. Burnout is a term defined as a withdrawal from a particular sport noted by a reduced sense of accomplishment, devaluation or resentment of the sport, with proponents of physical and psychological exhaustion. Thus, the focus of this study is to examine athletic burnout …
The Story Of Taste: Using Eegs And Self-Reports To Understand Consumer Choice, Charnetta Brown, Adriane B. Randolph, Janée N. Burkhalter
The Story Of Taste: Using Eegs And Self-Reports To Understand Consumer Choice, Charnetta Brown, Adriane B. Randolph, Janée N. Burkhalter
The Kennesaw Journal of Undergraduate Research
The authors investigate consumers’ willingness to switch from a preferred manufacturer brand to an unfamiliar private-label brand if taste is perceived as identical. Consumer decisions are examined through recordings of electrical brain activity in the form of electroencephalograms (EEGs) and self-reported data captured in surveys. Results reveal a willingness of consumers to switch to a less-expensive brand when the quality is perceived to be the same as the more expensive counterpart. Cost saving options for consumers and advertising considerations for managers are discussed.