Social and Behavioral Sciences Commons^™

The Effects Of Cognitive And Affective Persuasion On Supporting The Death Penalty, Jason Wayne Hortin

Masters Theses

This thesis examined how participants with cognitively based favorable attitudes toward the death penalty were influenced by cognitive or affective arguments that criticized the death penalty. College students' general attitudes toward the death penalty were measured using a Likert-type scale. They were then asked to write out their thoughts and/or feelings about the death penalty. Some of the participants received two cognitive arguments while others received two affective arguments against the death penalty. After reading these counterarguments, the participants' positions and thoughts/feelings were once again measured.

Only participants with cognitively based attitudes that were supportive of the death penalty were …