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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
The Effectiveness Of Narrative Transportation Varies By Product Type And Gender, Junwen Su
The Effectiveness Of Narrative Transportation Varies By Product Type And Gender, Junwen Su
Honors Theses
Previous studies had explored that narrative transportation increases affectivity and decreases cognitive responses. Specifically in the context of advertisement narrative transportation was found to increase product and brand evaluation and therefore was considered as an effective promotional strategy for marketers. In the current study we examined the direct impacts of narrative advertisement on people's positive affectivity critical thinking ability and brand evaluation and how the impacts differed between females and males and also between people assigned to read ad of spontaneous product and deliberative product. Participants were randomly assigned to read one of four types of radio transcript: narrative spontaneous …
Psychiatric Disorders Memory And The Future: The Effect Of Anxiety And Depression On Self- Defining Memory And Self-Defining Future Projections, Sarah Irvine
Honors Theses
Prior research has found that depression affects how individuals recall self-defining memories by preventing individuals from properly encoding and retrieving memories, resulting in a suspected inability to recall specific events and information (Conway, 1990). The current study aimed to replicate this finding and to examine whether this phenomenon exists within those with higher levels of anxiety, a concept not previously studied. Fifty-three participants were asked to recall two self-defining memories (Singer & Blagov, 2000) and forty- seven participants described where they saw themselves two years from now in order to determine whether depression and anxiety affect future projections as well …