Social and Behavioral Sciences Commons^™

Cosmetics Increase Skin Evenness: Evidence From Perceptual And Physical Measures, Carlota Batres, Aurélie Porcheron, Julie Latreille, Magalie Roche, Frédérique Morizot, Richard Russell

Psychology Faculty Publications

Background

Cosmetics are commonly attributed with increasing skin evenness, yet little published data characterizes the effect, either perceptually or physically. We therefore investigated whether makeup increases skin evenness using a perceptual measurement and two physical measurements of color and luminance homogeneity.

Materials and Methods

Twenty‐two French women (aged 29‐45 years) were photographed without cosmetics, with self‐applied cosmetics, and with professionally‐applied cosmetics. In Study 1, 143 participants rated skin evenness. In Study 2, each face was delineated to create regions of interest (ROI) in the cheek and forehead areas. Both ROIs were then analyzed for luminance homogeneity using an established measure …

Examining The ‘Cosmetics Placebo Effect’, Carlota Batres, Sarah S. Kramer, Caroline G. Deangelis, Richard Russell

Psychology Faculty Publications

Previous studies have found a positive effect of cosmetics on certain behavioral measures, such as the tip given to waitresses by male patrons. These studies have employed confederates who usually wear cosmetics. We therefore sought to examine whether the positive effect found in these studies could, in part, be explained by a change in behavior. In order to test the possibility of a ‘cosmetics placebo effect’, we employed a confederate to solicit donations from passersby. On some days our confederate would not have any cosmetics applied to her face (i.e., no cosmetics condition), on some days cosmetics were pretended to …

Evidence That The Hormonal Contraceptive Pill Is Associated With Cosmetic Habits, Carlota Batres, Aurélie Porcheron, Gwenaël Kaminski, Sandra Courrèges, Frédérique Morizot, Richard Russell

Psychology Faculty Publications

Hormonal contraception is known to cause subtle but widespread behavioral changes. Here, we investigated whether changes in cosmetic habits are associated with use of the hormonal contraceptive pill. We photographed a sample of women (N = 36) who self-reported whether or not they use the contraceptive pill, as well as their cosmetic habits. A separate sample of participants (N = 143) rated how much makeup these target women appeared to be wearing. We found that women not using the contraceptive pill (i.e., naturally cycling women) reported spending more time applying cosmetics for an outing than did women who …

Makeup Changes The Apparent Size Of Facial Features, Alex L. Jones, Aurélie Porcheron, Richard Russell

Psychology Faculty Publications

Makeup is a prominent example of the universal human practice of personal decoration. Many studies have shown that makeup makes the face appear more beautiful, but the visual cues mediating this effect are not well understood. A widespread belief holds that makeup makes the facial features appear larger. We tested this hypothesis using a novel reference comparison paradigm, in which carefully controlled photographs of faces with and without makeup were compared with an average reference face. Participants compared the relative size of specific features (eyebrows, eyes, nose, mouth) of the reference face and individual faces with or without makeup. Across …