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Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Business and Corporate Communications
Singapore Management University
- Keyword
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- Corporate reputation (2)
- Singapore (2)
- Agenda-setting (1)
- Bike-sharing operators (1)
- Crisis communications (1)
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- Data mining (1)
- Emotions in social media (1)
- Ethics (1)
- Ethics education (1)
- Fake news (1)
- Instagram (1)
- Integrated crisis mapping model (1)
- International education (1)
- Misinformation (1)
- Narrative persuasion (1)
- News media (1)
- Newspapers (1)
- PR curriculum (1)
- Reputation Quotient Index (1)
- Social media influencers (1)
- Storytelling (1)
- Taxonomy (1)
- Tweet messages (1)
Articles 1 - 5 of 5
Full-Text Articles in Social and Behavioral Sciences
Public Relations Education In Singapore: Educating The Next Generation Of Practitioners On Ethics, Eugene Yong Sheng Woon, Augustine Pang
Public Relations Education In Singapore: Educating The Next Generation Of Practitioners On Ethics, Eugene Yong Sheng Woon, Augustine Pang
Research Collection Lee Kong Chian School Of Business
This study examines if PR education adequately prepares students for the workplace, particularly in the practice of ethics in the context of Singapore, which has been described as one of “Asia’s economic tigers” (BBC, 2018). This study, thus, aims to first, elucidate the state of PR education specifically in relation to how PR ethics is taught in Singapore. Second, it examines how ethics education prepares students for the workplace in Singapore. Data comes from examining the syllabi of 14 universities in Singapore, both local and international, and interviews with 20 academics and practitioners. Findings suggest there are varying degrees in …
Social Media Influencers And Instagram Storytelling: Case Study Of Singapore Instagram Influencers, Mark Chong, Gottipati Swapna
Social Media Influencers And Instagram Storytelling: Case Study Of Singapore Instagram Influencers, Mark Chong, Gottipati Swapna
Research Collection Lee Kong Chian School Of Business
While the use of social media influencers (SMIs) by brands is becoming more widespread, the academic literature about SMI communication is still scarce. This is one of the first studies on SMI brand storytelling, using data mining and natural language processing to understand how SMIs tell brand stories on Instagram, what kinds of stories they tell, and the impact they have on follower engagement. The findings show that the "rise-fall" emotional arc was the most common story arc used by SMIs. In addition, SMIs frequently used the first-person perspective and featured themselves as the protagonists in their stories. Last, SMIs …
News Media Influence On Public Trust In Bike-Sharing Operators In Singapore, Leonard Wong, Lyon Tan, Rachel Wong, Su Lin Yeo
News Media Influence On Public Trust In Bike-Sharing Operators In Singapore, Leonard Wong, Lyon Tan, Rachel Wong, Su Lin Yeo
Research Collection Lee Kong Chian School Of Business
Purpose: The overnight introduction of tens of thousands of dockless bike-share bicycles in Singapore with its indiscriminate parking drew the attention of the media, which generated extensive news reports on the activities carried out by bike-sharing operators. Given the meteoric rise and fall of the industry, this study examines the influence of agenda-setting of news reporting on the public’s perception of the industry and the impact on the firms’ corporate reputation. Design/methodology/approach: Utilizing the Reputation Quotient Index, the study content analyzed 147 textual data of online reports which were crawled over two years between 2017 and 2018 from six mainstream …
Emotions In Social Media: An Analysis Of Tweet Responses To Mh370 Search Suspension Announcement, Su Lin Yeo, Augustine Pang, Michelle L. F. Cheong, Tye Shi Jerome Quincy Yeo
Emotions In Social Media: An Analysis Of Tweet Responses To Mh370 Search Suspension Announcement, Su Lin Yeo, Augustine Pang, Michelle L. F. Cheong, Tye Shi Jerome Quincy Yeo
Research Collection Lee Kong Chian School Of Business
Considered one of the deadliest incidents in the history of aviation crises and labelled a “continuing mystery,” the ongoing search for the missing Malaysia Airlines Flight 370 offers no closure. With endless media attention, and negative reactions of stakeholders to every decision made by the airline, this study investigates the types of emotions found in social media posted by publics to the MH370 search suspension announcement. It content analyzed 5,062 real-time tweet messages guided by the revised integrated crisis mapping model. Our findings indicated that, in addition to the four original emotions posited, there was a fifth emotion because of …
An Empirically Supported Taxonomy Of Misinformation, Mark Chong, Murphy Choy
An Empirically Supported Taxonomy Of Misinformation, Mark Chong, Murphy Choy
Research Collection Lee Kong Chian School Of Business
Fake news, which includes both disinformation and misinformation, has been a challenge for many countries in the last few years. Disinformation has been present in modern history as part of the tool kit of PSYOPS for the military. Likewise, misinformation has been part of human history for a long time. Hoaxes, rumors, and urban legends—all of which can be classified as differing types of misinformation, although they are not commonly addressed as such—have been exploited by adversarial organizations for their own benefit. This study will propose a comprehensive taxonomy to tackle fake news, disinformation, and misinformation and assess the level …