Social and Behavioral Sciences Commons^™

The Effects Of Network Structure And Social Information On Contribution Performance On Crowdfunding Platforms: An Experimental Investigation, Yanni Hu

Dissertations, Theses, and Capstone Projects

The long-term potentiality of online communities and activities depends critically on contribution behaviors of online individuals. In this dissertation, this study deepen and extend our understanding of contribution behavior by applying contributions to crowdfunding platforms, whereas social networks, social information, and social influence affect people’s contribution decisions, which in turn influences their contribution performances. Specifically, this study looked into how contribution behavior at crowdfunding platforms is shaped at a fundamental level of social interactions initiated by social and information technologies on contribution performance, using online and natural experiments as study methodologies.

Examining the effects brought by online social interactions on …

Development Of The Patient Propensity Indicator: Measuring And Predicting Antecedents Of Insights Into The Individual Management Of Healthcare, Julie Monroid

Student Theses and Dissertations

This research describes the development of the Patient Propensity Indicator (PPI), a reliable and valid measure, which is grounded in the rigorous conceptualization and operationalization of psychometric (ability, attitude, belief), health literacy, and learning preferences constructs and their effect on medication adherence. Adopting a well-established protocol for instrument development (DeVillis, 2017) the PPI’s multi-construct items were developed based on the findings from an extensive literature review both within and outside of healthcare.

An expert assessment of 130 items was conducted by a distinguished judging panel who provided validation of the constructs and item reduction (87). Refined constructs and items were …

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

The Effects Of Environmental Corporate Social Responsibility On Financial Returns, Kevin Acevedo

Theses and Dissertations

A major issue concerning companies is global warming and the impact that firms have on the environment. Companies are taking steps towards sustainability, but it is unclear if sustainable business practices are beneficial to companies’ financial performance. This paper examines the effect of environmental corporate social responsibility (CSR) of Fortune 250 companies on financial performance. The analysis reveals significant effects on financial performance, but they are inconsistent and hard to interpret.