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Social and Behavioral Sciences Commons™
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Articles 1 - 5 of 5
Full-Text Articles in Social and Behavioral Sciences
Active Learning: Impact Of Use Of Webcasts In A Business Class, Grace S. Thomson
Active Learning: Impact Of Use Of Webcasts In A Business Class, Grace S. Thomson
Dr. Grace S. Thomson
No abstract provided.
Communicating With Students Via E-Mail: Creating No Excuse For “There’S Nothing To Do On Campus”, Jessica Rusack
Communicating With Students Via E-Mail: Creating No Excuse For “There’S Nothing To Do On Campus”, Jessica Rusack
Senior Honors Projects
In the past decade, technology has transformed how society communicates. From the internet to cell phones to iPods and video games, interactive communication has become the norm. At the University of Rhode Island, students adapt quickly to the constantly changing technology. Yet student organizations and the University as a whole have not adapted as quickly to such changes. This has led to an uninformed and uninterested student body when it comes to programming and events on campus. As students instant message on their laptops and text message on their cell phones (simultaneously, of course), organizations, clubs and athletics struggle to …
Mobile Information Services Marketing To Serve The Bop Market, Md. Shahriar Akter, Fumiyo N. Kondo
Mobile Information Services Marketing To Serve The Bop Market, Md. Shahriar Akter, Fumiyo N. Kondo
Faculty of Commerce - Papers (Archive)
Wireless technologies have created an unprecedented opportunity for direct marketing to communicate with customers in an instantaneous, interactive and customized way. At present the number of mobile customers in the world have already exceeded 3 billion and among them two third of the customers are coming from the developing countries where there is high growth of mobile penetration and mobile service consumption. Our study has focused on this developing segment to market mobile information services to the unconnected and deprived customers to solve their problems at the robust pace. The paper has recommended some basic information needs as well as …
Desalination And Recycling: Australians Raise Health, Environment And Cost Concerns, Sara Dolnicar, A. Schafer
Desalination And Recycling: Australians Raise Health, Environment And Cost Concerns, Sara Dolnicar, A. Schafer
Faculty of Commerce - Papers (Archive)
Desalination and recycling are hot topics in Australia, with considerable public opposition to both technologies in a country that is desperately short of water. The authors have done new research which show that, while the results are “very clear”, the lack of knowledge among the population makes their choices less than informed.
Blink And They're Gone: A "Quick-Take" On Impulse Purchase Behavior And Enrollment Marketing In Higher Education, Oscar T. Mcknight, Ronald Paugh, Vahn Knight
Blink And They're Gone: A "Quick-Take" On Impulse Purchase Behavior And Enrollment Marketing In Higher Education, Oscar T. Mcknight, Ronald Paugh, Vahn Knight
Oscar T McKnight Ph.D.
The college-decision process that prospective students make has been characterized as deliberate and prolonged -- a classic extensive problem solving behavior model. New research indicates that a significant proportion of students engage in impluse purchase behavior when choosing a college. Marketing implications for enrollment management and "Blink An Intervention Model" are presented