Social and Behavioral Sciences Commons^™

A Descriptive Analysis Of Corporate Environmental Responsibility In Major League Professional Sport, Martin Barrett, Kyle S. Bunds, Jonathan M. Casper, Michael B. Edwards

Journal of Applied Sport Management

This article explores corporate environmentalism across North American major league professional sport through a webpage content analysis of disclosed business practices and programs. The results of the content analysis reify previous academic work, which suggests corporate environmental responsibility in professional sport is varied. Yet, the results also point to an increasingly standardized approach to integrated/operational business practices focusing on materials and resources, and energy and atmosphere, as well as campaign-based programs focusing on corporate social marketing. The findings identify an opportunity for professional team sport organizations to innovate new cause-related marketing and cause promotion programs, and point to a key …