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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Linking Teams With Technology: Integrating Databases In Experiential Exercises In An Introductory Business Course, Anne Walsh, Susan C. Borkowski
Linking Teams With Technology: Integrating Databases In Experiential Exercises In An Introductory Business Course, Anne Walsh, Susan C. Borkowski
Organization Management Journal
The arrival of the “virtual generation” on campus has shifted the pedagogy in most business courses. Students in this generation not only are adept in navigating an array of mobile devices, but also have distinct preferences for courses that enable them to leverage their technology skills. Despite their affinity for technology, many of these students may not be as aware of the nuances related to digital content and often rely upon familiar but less relevant online resources to support course projects. This article presents several experiential exercises developed to enable students to leverage technology via database hyperlinks in an introductory …
Learning Through Collaboration And Competition: Incorporating Problem-Based Learning And Competition-Based Learning In A Capstone Course, Ashay Desei, Michael Tippins, J. B. Arbaugh
Learning Through Collaboration And Competition: Incorporating Problem-Based Learning And Competition-Based Learning In A Capstone Course, Ashay Desei, Michael Tippins, J. B. Arbaugh
Organization Management Journal
This article discusses an innovative capstone course to prepare students to be more business-ready upon graduation. By combining aspects of problem-based learning (PBL) and competition-based learning (CBL), a new undergraduate course allows students to gain practical experience while applying classroom knowledge to real business problems. Students are organized into teams of three to five and act as “consultants” to local businesses. Student consultants then develop and present competing recommendations (similar to the television show The Apprentice) to high-level managers within the organizations. Benefits from this course accrue not only to students, but also to faculty members, area businesses, and the …
Bridging Aficionados’ Perceptual And Conceptual Knowledge To Enhance How They Learn From Experience, Kathryn A. Latour, Michael S. Latour
Bridging Aficionados’ Perceptual And Conceptual Knowledge To Enhance How They Learn From Experience, Kathryn A. Latour, Michael S. Latour
Kathryn A. LaTour
The aficionado consumer is one who consumes and enjoys a hedonic product regularly but has failed to obtain product expertise from his/her many experiences. We conceptualize the aficionado as having asymmetric perceptual and conceptual knowledge and posit that when these two types of knowledge are bridged with a sensory consumption vocabulary, the aficionados are better able to learn from their experiences. In experiment 1, we find that providing aficionados a cross-modal learning tool (wine aroma wheel) during their tasting helps them strengthen their experiential memory and withstand influence from misleading marketing communications. We also find that when aficionados are presented …