Social and Behavioral Sciences Commons^™

Using Perceptual Maps For Career And College Counseling, Oscar T. Mcknight, Kerri Carmichael, Gregory Pollock

Oscar T McKnight Ph.D.

Perceptual mapping is a modeling technique used in business to visually display relationships and perceptions of customers. In business, perceptual maps are often called product positioning maps. Conceptually, perceptual maps foster a better and deeper understanding of products and services in terms of public perception or actual outcomes. In short, marketers attempt to position products, product line, and brand or company type relative to their competition or competency. For counselors, this process facilitates open and honest discussion relative to personal expectations and goals. This presentation reviews how to interpret and use a Perceptual Map given a multiple variable (axis) system; …

So, I Can't Just Do Homework?: Training And Using Student Workers To The Fullest, Jessi Zimmerman, Joni D. Myers, Anne Stenzel

Library Services Publications

Panelists for this discussion presentation will kick things off by talking about how they acquire their student workers, describing training plans, and sharing some tips and techniques about what has worked and what has been less successful. Attendees will be encouraged to participate in a dialogue about the topic and to compare notes about “best practices”.

Impostor Phenomenon: Alive And Well Among Library Leaders, Elizabeth Martin

Elizabeth Martin