Social and Behavioral Sciences Commons^™

Putting The Social In Social Media: How Human Connection Triggers Engagement, Stephanie Adomavicius

Proceedings of the New York State Communication Association

Social media has become the preferred channel of information and has altered patterns of interaction and connection. As a result, society now revolves around a two-way form of communication with constant dialogue and instant responses. Public relations practitioners have had to adapt and change their strategy in order to keep up with the times, and because of this, engagement is now considered to be a measurement of success.

In terms of social media, engagement is how users interact with content and participate in online conversations. This study will uncover what causes people to engage on social media and identify the …

Job Seekers’ Impression Management On Facebook: Scale Development, Antecedents, And Outcomes, Vanessa Myers, Jennifer P. B. Price, Nicolas Roulin, Alexandra Duval, Shayda Sobhani

Personnel Assessment and Decisions

Many organizations rely on social media like Facebook as a screening or selection tool; however, research still largely lags behind practice. For instance, little is known about how individuals are strategically utilizing their Facebook profile while applying for jobs. This research examines job seekers’ impression management (IM) tactics on Facebook, personality traits associated with IM use, and associations between IM and job-search outcomes. Results from two complementary studies demonstrate that job seekers engage in three main Facebook IM tactics: defensive, assertive deceptive, and assertive honest IM. Job seekers lower in Honesty–Humility use more Facebook IM tactics, whereas those higher in …

Analyzing Social Media Implementation In Hospitals In The U.S. Midwest Region, Dalsang Chung, C. Christopher Lee, David Hwang

Journal of International Technology and Information Management

The purpose of this research is to explore to what scale hospitals are adopting social media and implementing it in accordance with hospital characteristics. We reviewed hospitals’ social media activities on social networking sites such Facebook, Twitter, Instagram, and YouTube. We studied the 912 hospitals in the Midwest region reported in the 2015 American Hospital Association Annual Survey dataset. We reviewed each hospital’s social-networking page to understand the scale of social media adoption relative to the hospital’s characteristics such as bed count, state, ownership type (control), and specialty (service). We also considered whether the hospital is in a network and …