Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Disney (2)
- Entrepreneurship (2)
- Body image (1)
- Coaching (1)
- Coaching styles (1)
-
- Disney Princess (1)
- Entrepreneurial Marketing (1)
- Feminism (1)
- Gender (1)
- Gender roles (1)
- Gender studies (1)
- Gendered marketing (1)
- Girls ages 6-12 (1)
- Innovation (1)
- Leadership styles (1)
- Marketing (1)
- Myers Briggs (1)
- Personal Networking (1)
- Personality (1)
- Race (1)
- Resource Leveraging (1)
- Small Business Marketing (1)
- Sport management (1)
- Sports (1)
- Success (1)
- Trait theory (1)
- Value Creation (1)
Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
The Shattered Slipper Project: The Impact Of The Disney Princess Franchise On Girls Ages 6-12, Caila Leigh Cordwell
The Shattered Slipper Project: The Impact Of The Disney Princess Franchise On Girls Ages 6-12, Caila Leigh Cordwell
Selected Honors Theses
The Disney Princess franchise is arguably the largest and most popular franchise in the world, earning billions of dollars globally each year. Due to the prevalence and ease of access, the Disney princesses have a tremendous impact on today’s youth, namely young girls. This qualitative study investigated just how much of an impact the Disney Princess franchise has on American girls ages 6-12 through the production of a documentary film, entitled The Shattered Slipper Project. The research team selected girls from private schools in Lakeland, Florida and Sharpsburg, Georgia. The researcher conducted two interviews—one a roundtable-style group interview focusing on …
A Comprehensive Study Of Leadership Styles And Various Factors Contributing To The Success Of Athletic Teams, Christopher P. Intoppa
A Comprehensive Study Of Leadership Styles And Various Factors Contributing To The Success Of Athletic Teams, Christopher P. Intoppa
Selected Honors Theses
This paper involved a study of leadership styles in the realm of athletics. Using literature that had been written on the subject and examinations of particularly successful coaches over time, an accurate determination of leadership styles, qualities, and characteristics that contribute to success was able to be achieved. It was concluded that transformational leadership styles are explicitly profitable when dealing with athletes at any level of athletic competition. However, it was also discovered through research that these qualities are even more valuable if paired with an authoritative style of delivering instruction, mutual respect between coaches and players, and discipline by …
Entrepreneurial Marketing: A Historical Exploration And Implications For Practice, Sofia Victoria Ramos
Entrepreneurial Marketing: A Historical Exploration And Implications For Practice, Sofia Victoria Ramos
Selected Honors Theses
In an increasingly turbulent market, marketers are having difficulty predicting consumer demands, and academics are finding that traditional marketing theory is no longer highly effective in making educated marketing decisions. With the growth of Entrepreneurial Marketing (EM) research over the past several decades, researchers have found these practices to be effective not only for SME’s but also for larger firms. Because of this, researchers are offering Entrepreneurial Marketing theory as a solution for all firms seeking a competitive advantage in a volatile market. Entrepreneurial Marketing, which is the innovative, opportunity seeking approach most entrepreneurs and small and medium enterprises (SMEs) …
Applying Trait Theory To Determine The Causality Of The Entrepreneur’S Success, Samuel Moyer
Applying Trait Theory To Determine The Causality Of The Entrepreneur’S Success, Samuel Moyer
Selected Honors Theses
The purpose of this thesis is to apply trait theory through psychoanalysis in an attempt to determine why three noted entrepreneurs: Andrew Carnegie, Walt Disney, and Oprah Winfrey, were highly successful in their respective ventures as well as discuss the extent to which indicative traits of entrepreneurial success were present in the subjects studied. Research shows that components of entrepreneurs’ traits and motivation have a direct relationship to the start-up and continued success of new venture firms (Baum, Locke, 2004) which means more accurate definitions of traits responsible for entrepreneurial success are beneficial to investors, entrepreneurs, and the entire economic …