Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Assessing And Building Innovation And Learning Capacity In Local Organizations, Samuel Garrett-Jones
Assessing And Building Innovation And Learning Capacity In Local Organizations, Samuel Garrett-Jones
Faculty of Commerce - Papers (Archive)
Conceptual models of regional innovation systems have prompted major government initiatives in Europe and North America to assess and to promote local innovation and learning capabilities. In Australia, by contrast, local governments and other local organizations concerned with economic and social development are faltering. Lacking is (1) a conceptual understanding of local knowledge and innovation networks; (2) data on local innovation actors and activities; and (3) clarity on the most effective ways for municipal and regional government to 'construct advantage' in a federal system. The paper reviews the 'macro' (e.g. innovation surveys) and 'micro' (e.g. case studies) approach to assessing …
Consumers' Difficulty With Learning By Analogy Of Really New Products: Selection Criteria Of Effective Analogies, Amina Ait El Houssi
Consumers' Difficulty With Learning By Analogy Of Really New Products: Selection Criteria Of Effective Analogies, Amina Ait El Houssi
Faculty of Commerce - Papers (Archive)
Research in marketing and consumer behavior has suggested that analogies may be useful to enhance consumer learning of really new products. However, mixed results on the effectiveness of analogies have also been found indicating the risk of communication failure. In this paper several aspects of analogical thought that may negatively influence the use of analogies as learning devices for really new products are identified. For effective use of consumer learning by analogy of really new products several criteria are proposed for the selection of an appropriate analogy. In an exploratory study these criteria are used to find explanation for the …