Social and Behavioral Sciences Commons^™

Cross-Cultural Differences In The Development Of Trust In Relational Service Exchange - An Empirical Analysis Of The Moderating Role Of Uncertainly Avoidance, Jan H. Schumann, Florian Wangenheim, Zhilin Yang, Sandra Praxmarer, Fernando Jinenez, Marcin Komor, G Shainesh

Faculty of Commerce - Papers (Archive)

Customer trust is of high importance for customer relationship management in services.

While service providers increasingly provide their services globally, little is known about cross-cultural differences in the way customers develop trust in their service providers. The present paper fills this void by providing a research model that builds on the idea that cross-cultural differences in the development of trust can be explained by moderating effects of uncertainty avoidance. This view is supported by results of an empirical analysis conducted in the banking context in six countries. Managerial implications are derived and directions for further research are proposed.

Toward A Valid Measure Of E-Retailing Service Quality, John R. Rossiter

Faculty of Commerce - Papers (Archive)

E-retailers are major players in the field of electronic commerce and their success would seem to depend on service quality, because they are selling the same products that traditional retailers sell. This article critiques Collier and Bienstocks [5] new measure of e-retailing service quality and shows how the stages of e-retailing service quality can be more validly measured by adopting Rossiters [12] C-OAR-SE procedure for scale development. Collier and Bienstock`s measure is insufficiently valid because the measure (1) fails to specify the hierarchical objects that form the construct, and measures the overall object, e-retailing, wrongly by focusing on completed transactions; …