Social and Behavioral Sciences Commons^™

Consumer Preferences For Online And Offline Resources In The Process Of Buying A High Involvement Service Bundle: A Qualitative Exploration, Robert G. Grant

Faculty of Commerce - Papers (Archive)

Adding online resources to a promotional mix adds a new level of complexity to marketing communications. The challenge for marketers is to retain a focus on value delivery which requires understanding both main effects and interactions between communication and promotional methods. This paper reports a qualitative study preceding a non-discrete choice experiment simulation to research information source effects at different stages of the buying process for different service types.

The Design Of A Performance Measurement Model For Small Firms Within The Service Sector, Vicki Baard, Edmund W. Watts

Faculty of Commerce - Papers (Archive)

The role of small business, as part of the value adding chain in any economy, should never be understated. In Australia small business represents 96% of all private sector business, accounts for 47% of all private sector employment and the majority fail within three to five years of establishment. Despite this contribution the small business sector, and in particular the service sector component, appear to be underrepresented in the development of specific performance measurement models, which, within the academic and professional literature appear to focus on their larger firm counterparts. Given the unique position of small business service organisations the …

Relative Values And Complementarity Of Online And Offline Interactions In Consumer Buying Behaviour: A Proposed Research Plan To Study Purchasing Of A Consumer Service Product Bundle, Robert G. Grant

Faculty of Commerce - Papers (Archive)

Current research into online consumer behaviour seems to be limited in two respects, firstly it treats online interaction as a stand-alone phenomenon and secondly it focuses on discrete steps in consumer processes, neglecting links between the steps. This paper proposes a research method to investigate relative values and complementarity between online and offline interactions in a consumer's buying process, examining differences within and between steps. A range of information source types and functional resource options will be researched for both effectiveness and efficiency benefits as well as emotional preferences for both online and offline interactions.

The research will focus on …

The Development Of An Industry Specific Performance Measurement Model For Service Organisations Within The Small Business Sector, Vicki Baard, Edmund W. Watts

Faculty of Commerce - Papers (Archive)

The role of small business, as part of the value adding chain in any economy, should never be understated. In Australia small business represents 96% of all private sector business, accounts for 47% of all private sector employment and the majority fail within three to five years of establishment. Despite this contribution the small business sector, and in particular the service sector component, appear to be underrepresented in the development of specific performance measurement models, which, within the academic and professional literature appear to focus on their larger firm counterparts. Given the unique position of small business service organisations the …

Epoc: Mobile Clinical Information Access And Diffusion In Ambulatory Care Service Settings, Peter W. Eklund, Jason P. Sargent

Faculty of Commerce - Papers (Archive)

This paper represents an overview of a field trial for a patient data management system used in ambulatory care. Its purpose is to give an outline of the issues that allow technological enablement of electronic patient data management in the delivery of home-based medical care. While the replacement of more traditional paper-based patient data management using PDAs as a collection platform are technically straightforward, the organizational realignment of an electronic document management system require careful study and deployment in order to maximize success. We outline the methodological considerations for document management diffusion within this e- Health setting and describe the …