Social and Behavioral Sciences Commons^™

Using Decision Tree In Business Collaborator, Chao Sun, Yu Zhang

Faculty of Commerce - Papers (Archive)

Purpose - Business collaboration is important for small and medium sized enterprises. The traditional method of choosing business collaborator is largely based on individual's experience and subjective criteria. However, the failure rate of business collaboration is still high for less experienced small firms. The purpose of this research is to find a different solution for managers in choosing business collaborators.

Methodology - Decision Tree is an advanced technology, which is used in different business and industry areas. It is adopted in this study to help the managers choosing business partners. This study using the data collected from 339 firms in …

The Effect Of Ownership Structure On Leverage Decision: New Evidence From Chinese Listed Firms, Qigui Liu, Gary Tian, Xiaoming Wang

Faculty of Commerce - Papers (Archive)

This paper examines the effect of state control and ownership structure on the leverage decision of firms listed in the Chinese stock market. Our results show that state-owned enterprises (SOEs) have higher leverage ratios than non-SOEs, and SOEs in regions with a poorer institutional environment have higher leverage ratios than SOEs in better regions. We also show that the largest shareholding (the percentage of shares held by the largest shareholder) in the SOEs has a negative relationship with the leverage ratio, while the largest shareholding in non-SOEs has a non-linear relationship with the short-term and long-term debt ratios. Finally, this …

Influence Of Consumers' Online Decision-Making Style On Comparison Shopping Proneness And Perceived Usefulness Of Comparison Shopping Tools, Young Park, Ulrike Gretzel

Faculty of Commerce - Papers (Archive)

Applications to support online comparison shopping are expected to become increasingly available to consumers. However, not all consumers equally engage in online comparison shopping and, thus, would not necessarily benefit from such tools. The study proposes that the perceived usefulness of comparison shopping tools depends on consumers‟ comparison shopping proneness, which in turn is influenced by consumers‟ online decision-making styles. An online survey using a consumer research panel was conducted to test the hypotheses in the context of travel comparison shopping tools. The results suggest that some consumer decision-making style dimensions influence comparison shopping proneness while others have no influence. …

Political Connections, Founding Family Ownership And Leverage Decision Of Privately Owned Firms, Qigui Liu, Gary G. Tian

Faculty of Commerce - Papers (Archive)

In this paper, we examine the effect of political connections versus founding family ownership on the relationship between disproportional ownership structure and leverage decisions of privately owned firms listed in Chinese market. We find that disproportional ownership has positive effect on leverage, indicating that controlling shareholder tends to use both disproportional ownership structure and debt to expropriate. We also find that the interacted term between disproportional ownership and political connections has a positive impact on leverage ratio, and disproportional ownership structure is negatively related with leverage ratio of founding-family controlled firms, which indicate a substitute effect between political connections and …

The Role Of Higher Education And Industry In Supporting Career Goals And Decision-Making, Yolanda Jordaan

Faculty of Commerce - Papers (Archive)

Both higher education institutions and employers need to evaluate the factors that influence students' career goals and career-related decisions because of their importance to and impact on career management and decision making. The objective of this study is to identify the importance of career goals and factors influencing students' career decision making in South Africa. A non-probability sample was selected, with 488 completed responses. The findings indicate that there are significant differences between gender and ethnic groups in terms of the importance of career goals and career influencing factors. The results suggest that high-quality education is needed in conjunction with …

A Decision-Support Tool For Recommending Promising Categories For Targeted Promotions, Els Breugelmans, Yasemin Boztug, Thomas K. Reutterer

Faculty of Commerce - Papers (Archive)

When making marketing mix decisions, marketing managers of companies that offer a broad range of product categories, such as traditional offline and online retailers, mail-order companies, or financial service providers, often need to select one or a few focal categories out of all the possible ones offered. This interest is further fuelled by opportunities offered by the Internet or modern customer loyalty programs using smart card technologies, making it easier as well as cheaper for companies to implement micromarketing strategies.

These recent developments have lead to a shift in the managerial requirements of direct marketers: they want to find out …

Explaining The Benefits Of Ebay's Features In Consumer Problem Solving Decisions, Joshua Chang

Faculty of Commerce - Papers (Archive)

the Internet has provided significant search and evaluation benefits to shoppers over traditional alternatives. According to theory in the economics of information, proceding media technologies constrain the quality and quantity of information available to shoppers.

A Model For Corporate Governance, Decision-Making, And Accountability In Today's Universities, Jack Flanagan, John Little, Edmund W. Watts

Faculty of Commerce - Papers (Archive)

The government’s goal over the past decade of increased self-reliance has required universities to adopt the corporate mantle of governance consistent with that used in the private sector. The corporatisation of the university sector brought with it a unique set of problems to which senior university management had not previously been exposed. The solution to some of these problems includes developing governance systems to guide strategic decision-making based on well-developed ethical principles. This paper suggests such an approach to governance based on contemporary management and ethical foundations. In this model governance is depicted as an achievement of thinking across four …

The Impact Of Buyer-Supplier Cooperation And Decision-Making Uncertainty On Supply Chain, Melody J. Hsiao, Shams Rahman

Faculty of Commerce - Papers (Archive)

Fast-changing consumer demand and preference in the fashion-oriented sporting goods industry intensify the retailer's perceived uncertainty in purchase decisions. To minimize retailers' decision-making uncertainty (DMU) , enhancing the cooperative relationships between the retailers and suppliers in such markets are of paramount importance to the supply chain performance. The aim of this study is to investigate how retailer-supplier cooperation and DMU affect the supply chain performance and how the relationship dimensions are related to cooperation and DMU. The results indicate that retailer-supplier cooperation and retai,ler's DMU had significant impact on supply chain performance in terms of financial and non-financial performance measures.

Online Information Values For Recreational Travellers: A Review Of Online Sources In Decision Making For An Unfamiliar Long Haul Destination, Robert Grant

Faculty of Commerce - Papers (Archive)

Acquisition or purchase of travel arrangements involves an exchange of information which is theoretically suited for transfer from offline to online interaction. The ability to digitise material and ease access through searchability based on metatags (Reedy and Schullo, 2004, p 276) make the internet a potentially ideal medium for information gathering and exchange. This paper reviews the value of information sources for consumer decision making for a high involvement experience product with multiple and variable components and points to further research which help our understanding of the value of electronic networks.

Increasing Acceptance Of Managers For The Use Of Marketing Decision Support Systems, Danielle Stern

Faculty of Commerce - Papers (Archive)

There have been many investigations into decision support systems and the range of benefits they can provide to an organisation. Despite the increased use of these systems in professional practice, there remains a lack of acceptance towards marketing decision models, with many managers resisting their full implementation. This paper presents results of a task designed to explore the extent to which decision models are understood. Although findings show low levels of understanding, it appears that relevant ability and skill can be learned. Educational programs could use the task to raise awareness of problems related to human misjudgment and to demonstrate …