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Social and Behavioral Sciences Commons™
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- Airbrushing (1)
- Body Dissatisfaction (1)
- China (1)
- Clean-washing (1)
- Crises (1)
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- Cross-Cultural Comparison (1)
- EU (1)
- Electronic Commerce Adoption (1)
- European Union (1)
- Export Performance (1)
- Fair trade (1)
- Hofstede (1)
- Income (1)
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- Ireland (1)
- Mainstreaming (1)
- Managerial Education (1)
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- Organisational Age (1)
- Organisational Commitment (1)
- Physical Activity (1)
- Physical Activity Logbook (PAL) (1)
- Portable Body Sensing Technology (1)
- Response (1)
- SW3 Armband (1)
- Socio-cultural Ideals (1)
- Taxation (1)
- Thin Ideal (1)
- Unattainable Ideals (1)
Articles 1 - 6 of 6
Full-Text Articles in Social and Behavioral Sciences
Is Organisational Commitment Culturally Bound?, Helen Chen, John Murray
Is Organisational Commitment Culturally Bound?, Helen Chen, John Murray
Irish Business Journal
The paper investigates whether organisational commitment is culturally bound. Literature was reviewed on the impact of Hofstede’s four dimensions of culture on organisational commitment. Three hypotheses were put forward in relation to the cultural impact on the three components of organisational commitment: affective, normative and continuance commitment. Data was collected from two branches of an American multinational corporation with operations in China and Ireland. The two cultures were chosen as they demonstrate differences as well as similarities on Hofstede’s dimensions, which provided an opportunity to explore the cultural impact. The results supported two of the hypotheses that Chinese employees have …
Comparative Study: The Impact Of The Sw3 Armband And Physical Activity Logbook In Promoting Physical Activity Adherence, Bernie Cunningham, Suzanne Kennedy, Joseph English, Humphrey Murphy
Comparative Study: The Impact Of The Sw3 Armband And Physical Activity Logbook In Promoting Physical Activity Adherence, Bernie Cunningham, Suzanne Kennedy, Joseph English, Humphrey Murphy
Irish Business Journal
The purpose of this study is to compare the impact of portable body sensing technology (SW3 Armband) to a traditional approach, a Physical Activity Logbook (PAL) in promoting physical activity adherence. Participant’s physical activity adherence levels were recorded over a six month period. The primary research involved a six month physical activity programme that commenced in October 2010 and finished in April 2011. Females (n=30) were recruited through a local newspaper and a radio advertisement. Participants were randomised to an Intervention Group (n=15) or a Control Group (n=15). To be eligible to participate in the study the following criteria applied: …
Organisational Factors Determining Export Performance And Electronic Commerce Adoption: An Empirical Investigation, Breda Kenny, Mairéad Clohessy
Organisational Factors Determining Export Performance And Electronic Commerce Adoption: An Empirical Investigation, Breda Kenny, Mairéad Clohessy
Irish Business Journal
Ireland’s economic performance over the past two decades was largely driven by the exporting sector of the economy. Vigorous export growth largely reflected the success of the economy in securing inward foreign direct investments flows, mainly from the United States (Central Bank and Financial Services Authority of Ireland, 2009). Given that Ireland has a population of just over 4.23 million (CSO, 2006) it is imperative that Irish organisations expand into foreign markets to gain a larger market base. It is against this background of international trade that this paper is set. This is a study of export performance and electronic …
Fair Trade, Marketing And Consumer Behaviour, Brigit Derler, Vicky O'Rourke, Simon Stephens
Fair Trade, Marketing And Consumer Behaviour, Brigit Derler, Vicky O'Rourke, Simon Stephens
Irish Business Journal
This paper examines different aspects of fair trade marketing. Firstly, secondary research examines the development, advantages and challenges of fair trade. Secondly, primary research explores consumer buying behaviour in Ireland and Austria in the fast moving consumer goods (FMCGs) market. Thirdly, the attitudes of consumers towards mainstreaming and clean-washing are explored. Phase one of the data collection involved one hundred and twenty consumer surveys. In phase two exploratory research using mixed modes collected data from nine suppliers of fair trade FMCGs. The findings suggest that the effects of mainstreaming are perceived to be predominantly positive. The research findings also suggest …
Tax And The Eu, Ann Cahill
Tax And The Eu, Ann Cahill
Irish Business Journal
The priorities of the European Union agenda vary as it responds to the changing demands of member states’ leaders. Over the past twelve years the emphasis has changed from security through immigration, economic crisis and now to unemployment and tax.
Advertising The Thin Ideal-The Effect On Women, Christine Murphy
Advertising The Thin Ideal-The Effect On Women, Christine Murphy
Irish Business Journal
Debate on the thin ideal has been prevalent for many decades, however given the substantial increase in eating disorders and the omnipresent influence of the media the time is now ripe for decisive action in the area of women in advertising. Most research in this area has focused on the psychological impact of the thin ideal. The new research presented in this paper is important as it explores the marketing implications of the portrayal of women in the fashion and cosmetic industry. The success of this industry depends entirely on how receptive consumers are to the images portrayed. This paper …