Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Keyword
- Publication
- Publication Type
Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
What’S In A Name? Sound Symbolism And Coffee Shops, Claire Anderson
What’S In A Name? Sound Symbolism And Coffee Shops, Claire Anderson
Linguistics Senior Research Projects
This study explores the relationship between sound symbolism and coffee shop names. Specifically, phonetic qualities in coffee shop names have crossmodal associations with other sensory experiences such as taste, sight, sound, and touch. Previous studies show a strong association between product or brand name and consumer preference; therefore, a study of coffee shop names is worthwhile in expanding the corpus of sound symbolism knowledge. A phonetic analysis of top-rated coffee shops in the United States, paired with a survey, shows that a balance of stops and smoother phonemes (fricatives, nasals, laterals, etc.), as well as a mixture of front and …
2016 Symposium Overview, Cedarville University
2016 Symposium Overview, Cedarville University
The Research and Scholarship Symposium (2013-2019)
Click the "Download" button in the top right corner to view the abstract booklet.
The Motivation To “Like”: Do “Likes” Cause Conformity On Social Media?, Charles D. Dolph, Daniel J. Case Jr., Devin M. Welsh
The Motivation To “Like”: Do “Likes” Cause Conformity On Social Media?, Charles D. Dolph, Daniel J. Case Jr., Devin M. Welsh
The Research and Scholarship Symposium (2013-2019)
Social media has become the norm in westernized culture in many households. Many companies ranging from small to large organizations have employed multiple forms of social media in order to promote their business. Some companies are inclined to buy “likes” from other businesses in order that their product may seem more appealing to viewers online. The question that this study aimed to address whether participants were more likely to “like” a picture if the picture has more associated “likes”, rather than if it is a good picture as deemed by a professional photographer. This would follow the traditional conformity principles, …