Social and Behavioral Sciences Commons^™

Retirement Reboot: A Website Redesign, Christina Gillen

Honors Projects

A website could be created with the latest technology, but after a few years it will still need to be updated. This is what happened to Swanton Health Care and Retirement Center’s website. This project is designed to remedy the problem by creating an entirely new website with updated content, images, and interactive features to bring Swanton Health Care’s online presence back to life.

Bowling Green High School Branding Plan, Michael Wenig

Honors Projects

The Bowling Green High School athletic department intends for their brand to be perceived a certain way by consumers. Consumers perceive the athletics department brand in a variety of ways, but questionnaire results show consumers perceive the athletics brand in three key areas that the Bowling Green High School intends for their brand to be. The following marketing plan discusses how the high school can strengthen their brand in the three areas of congruence with target consumers.

Multicultural Advertising And Updated Branding For Wedding Photographers, Kaitlyn Wimmers

Honors Projects

A traditional image of a couple getting married includes one man, one woman, who are young, white, and do not have children. Yet, demographics of prospective couples have become more diverse in terms of age, race-ethnicity, sexual orientation, and family composition. This project examines the extent to which these changes toward diversity in prospective couples are reflected in wedding photographers’ marketing strategies, using content analysis of photographs (N = 960) from photographers' Wedding Wire profiles, personal photography websites, and professional Facebook pages. Eight photographers were chosen from the Midwest (Chicago and Indianapolis) and the West Coast (Los Angeles and San …

Educating Managers On How To Manage Introverted Vs. Extroverted Employees, Madison Hays

Honors Projects

While personality types are a popular topic in society today, many don't really understand what they mean and what implications they can have. This project combines the disciplines of both management and psychology, seeking to educate managers on how the two personality traits of introversion and extroversion can impact their ability to effectively manage employees in the workplace. It is presented in the form of a blog, each post identifying and answering an anticipated question that a manager would have while integrating personality considerations into their job practices. Also included are reviews on popular non-fiction books that are recommended for …

Applying Gis Technology In Airport Management, Eleanor Clark

Honors Projects

This honors project involved applying two disciplines to aid in advancing the efficiency of airport management at the Toledo Express Airport. I utilized my geography and aviation knowledge and geographic information system (GIS) skills to create a GIS, a webmap, and a 3-in-1 map-based program that had the capabilities of executing Part 139 Self Inspections, asset management, and work orders. The GIS system and webmap were successfully created to aid in management, cohesiveness, and efficiency within the Toledo-Lucas County Port Authority, the managing entity of the Toledo Express Airport. For the 3-in-1 map-based program, I worked closely alongside a programmer …

College Of Business Dean's Advisory Council On Diversity & Inclusion, Marjorie Williams

Honors Projects

Dean’s Advisory Council on Diversity and Inclusion (DACODI) is compromised of students, faculty, and staff who work together to ensure that the College of Business Administration (CBA) at Bowling Green State University (BGSU) is using best practices for a culture of diversity and inclusion. DACODI creates and evaluates the CBA’s strategic goals and missions related to diversity and inclusion to achieve the best possible business outcomes for students, faculty, staff, and alumni of the CBA.

DACODI was inspired by research done by Catalyst on the better business outcomes produced by gender diverse businesses. To leverage the gender, ethnic, and age …