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Social and Behavioral Sciences Commons™
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Articles 1 - 16 of 16
Full-Text Articles in Social and Behavioral Sciences
Examining Revenue Management Practices In Las Vegas Casino Resorts, Arun Tanpanuwat
Examining Revenue Management Practices In Las Vegas Casino Resorts, Arun Tanpanuwat
UNLV Theses, Dissertations, Professional Papers, and Capstones
The overall goal of this study was to examine Revenue Management (RM) practices in Las Vegas casino resorts. A great deal of research has been done on RM in the hospitality industry. The academic research has examined RM in hospitality in general, but not specifically in casino resorts, which gain their revenue from both rooms and resort amenities. Moreover, the academic literature often show high-level mathematic-based solutions or statistical applications, but not necessarily pragmatic techniques for practitioners. This qualitative study investigates the extent to which the essential fundamentals of any RM system are implemented successfully by casino RM professionals and …
The Long-Term Impact Of A Loyalty Program: An Evaluation From A Las Vegas Casino Hotel, Myongjee Yoo
The Long-Term Impact Of A Loyalty Program: An Evaluation From A Las Vegas Casino Hotel, Myongjee Yoo
UNLV Theses, Dissertations, Professional Papers, and Capstones
Loyalty programs are popular marketing strategies intended to attract, maintain, and enhance customer relationships. Despite the widespread usage of loyalty programs across various businesses, its effectiveness has not been well validated. Few empirical studies attempted to evaluate the value of loyalty programs but the findings have been conflicting with each other. Given the competitive climate of such a highly saturated competitive market of the hospitality industry, it is meaningful for hospitality marketers to evaluate the effectiveness of loyalty programs to increase customer retention and profitability. Therefore, the main purpose of this study was to examine the effectiveness of a hospitality …
A Comparative Study Of Indicator Bacteria Present In Ice And Soda From Las Vegas Food Establishments, Kimberly Jo Hertin
A Comparative Study Of Indicator Bacteria Present In Ice And Soda From Las Vegas Food Establishments, Kimberly Jo Hertin
UNLV Theses, Dissertations, Professional Papers, and Capstones
Microbial analysis has long been used as an indicator of water quality. Since the passing of the Safe Drinking Water Act in 1974, microbial standards have been strictly set by the Environmental Protection Agency (EPA) to ensure that the public health is protected from bacterial pathogens. The bacteriological quality of water generally deteriorates as it travels from water treatment facilities through the main distribution system and into private plumbing and distribution systems. For example, Heterotrophic Plate Count (HPC) values typically increase once the water has entered plumbing devices such as beverage vending machines. Upon reaching a private facility, the opportunity …
The Viability And Necessity Of Desertxpress And The Future Of Las Vegas, Charles Alexander Wellington
The Viability And Necessity Of Desertxpress And The Future Of Las Vegas, Charles Alexander Wellington
UNLV Theses, Dissertations, Professional Papers, and Capstones
Purpose
The purpose of this professional paper is to determine the effects of the DesertXpress, an interstate high-speed rail which will connect Las Vegas, NV and Southern California and will provide critical information as to the viability and economic strength that the high-speed rail will bring to the region.
Chinese Culture And Casino Customer Service, Qing Han
Chinese Culture And Casino Customer Service, Qing Han
UNLV Theses, Dissertations, Professional Papers, and Capstones
With the tightened competitive conditions in the gaming industry, it is essential for casino management to focus on customer service. Chinese customers are very important for the Las Vegas gaming market. Even though the games offered by the casinos are the core value that Chinese customers seek when visiting a casino, a warm, comfortable and intimate service will enhance their gaming experience as well. Understanding important Chinese culture factors such as superstitions, gaming characteristics and communication styles can help casino employees enhance the quality of the service they are able to offer to Chinese customers, thereby increasing satisfaction and retention.
A Cultural Perspective On Motivation Factors Affecting Exhibition Participation, Young Ki Lee
A Cultural Perspective On Motivation Factors Affecting Exhibition Participation, Young Ki Lee
UNLV Theses, Dissertations, Professional Papers, and Capstones
With increasing global competitions, more opportunities transcending national boundaries may exist for the exhibition organizers and participants. This study offered an integrated approach to understanding how various motivation factors affect the participation in exhibition. The literature review included an introduction of push/pull motivation theories as one of the most representative motivation theories. The factor analysis of survey results supported the categorization of push/pull factors in exhibition industry. The paper concluded that the factor analysis procedures yielded the motivation factor dimensions with similar natures and four underlined motivation dimensions of exhibition participation were labeled. Furthermore, the cultural difference between Western and …
E-Mail Management Of Japanese Hotels In Comparison With South Korean Hotels, Kyoko Morikoshi
E-Mail Management Of Japanese Hotels In Comparison With South Korean Hotels, Kyoko Morikoshi
UNLV Theses, Dissertations, Professional Papers, and Capstones
There has been little study done concerning the service quality of Japanese hotels toward foreign guests; especially e-mail management in English has not been analyzed in Japan before. Since e-mail inquiries in English from foreign guests could be the first step for Japanese hotels to provide good service to prospective guests, managing English e-mails efficiently is a key to attracting more foreign guests. Therefore this study examined the actual condition of e-mail management at Japanese hotels by sending an English inquiry to them. Korean hotels were also included because South Korea and Japan have similar linguistic and economic backgrounds. A …
Cultural Acceptance And Its Effect On Tourism, I-Hsuan Shih
Cultural Acceptance And Its Effect On Tourism, I-Hsuan Shih
UNLV Theses, Dissertations, Professional Papers, and Capstones
This professional paper examines the relationship between cultural acceptance in conjunction with social perception and cultural tourism promotion strategies. It provides a matrix to evaluate the likely success of promoting a specific cultural aspect of a destination and suggestions for ways of dealing with a lack of cultural acceptance or negative perceptions. It underscores the need for tourism strategic planners to take into account the cultural acceptance of a proposed project by the host community before proceeding.
Help Of Southern Nevada Analysis Project, Lauren Cella, Carly Dunlap, Jonathon Nunes, Anna Vaillancourt
Help Of Southern Nevada Analysis Project, Lauren Cella, Carly Dunlap, Jonathon Nunes, Anna Vaillancourt
UNLV Theses, Dissertations, Professional Papers, and Capstones
HELP of Southern Nevada (HELP), a not-for-profit agency, would like to expand their current services by operating a thrift store. It is anticipated that this thrift store would bring in additional revenue and also benefit their current programs. In direct conversations with the Chief Operating Officer of HELP, areas of concern were expressed regarding the implementation process of the thrift store. These areas pertained to size and location of their potential facility, staffing issues, and distribution priority of donated goods to their existing programs. Analysis was conducted through on-site interviews with other executives of Southern Nevada not-for profit thrift stores …
Jackpot! A Legal History Of Indian Gaming In California, Aaron Peardon
Jackpot! A Legal History Of Indian Gaming In California, Aaron Peardon
UNLV Theses, Dissertations, Professional Papers, and Capstones
Indian Gaming has transformed the economic, political, and sociological landscape of California. The growth of Indian casinos has had a profound impact on both Indian and non-Indian communities alike. California tribes took the lead in legalizing Indian Gaming throughout the nation. The efforts of California tribes in the legislative and political process have enabled many tribal groups to rise out of poverty and to gain prosperity that would otherwise be impossible to achieve. They have also brought increased revenue to local communities and have provided thousands of jobs to all Californians.
This thesis discusses the historical relationships between Native American …
An Empirical Comparison Of Life Cycle Cost Of Green School Buildings And Non-Green School Buildings, Nitisha Pushpala
An Empirical Comparison Of Life Cycle Cost Of Green School Buildings And Non-Green School Buildings, Nitisha Pushpala
UNLV Theses, Dissertations, Professional Papers, and Capstones
One of the major economic concerns today of the world is reduction of energy consumption because of depleting energy sources in the world. The construction sector in the United States is also contributing in reducing the energy consumption and construction cost of the buildings by constructing cost and energy efficient buildings with energy efficient materials and techniques. The U.S Department of Energy introduced the Building Technologies Program that develops techniques, tools and technologies for making buildings more energy efficient. Other private bodies like the Leadership in Energy and Environmental Design (LEED), which is developed by the U.S. Green Building Council …
Self Service Technology In Airports And The Customer Experience, Hannah Drennen
Self Service Technology In Airports And The Customer Experience, Hannah Drennen
UNLV Theses, Dissertations, Professional Papers, and Capstones
Justification:
This paper will help the airline industry identify how SST has influences customer behavior and reactions to SST while also understanding how airlines have been affected financially by the use of SST. The material discussed will help readers understand where the airline industry stood years ago, where the airline industry stands today and where it has the potential to stand 5 – 10 years down the road with the use of SST. The information will present both the positive and negative affects SST has on the airline industry and will assist in moving the industry forward in implanting SST …
Explore Guerrilla Marketing Potentials For Trade Show, Jie Chen
Explore Guerrilla Marketing Potentials For Trade Show, Jie Chen
UNLV Theses, Dissertations, Professional Papers, and Capstones
This is an exploratory research paper trying to identify effective guerrilla marketing practices in solving tradeshow marketing challenges. Major problems faced by trade show marketers are analyzed in the beginning: limited marketing budget, ineffective marketing tools and dissatisfaction from exhibitors. The study introduced guerrilla marketing methods by both exploring the theory and identifying successful cases. At the end, specific guerrilla marketing guidelines were built for tradeshow marketers.
Examining The Value Of Word Of Mouth As A Marketing Tool For Poker Book, Jeffery J. Hwang
Examining The Value Of Word Of Mouth As A Marketing Tool For Poker Book, Jeffery J. Hwang
UNLV Theses, Dissertations, Professional Papers, and Capstones
In the spring of 2003, the poker world saw the launch of the World Poker Tour; that same May, an amateur poker player and online qualifier named Chris Moneymaker won the Main Event of the World Series of Poker and the $2.5 million first prize, demonstrating that virtually anyone can win at poker. The result of these two events was a “poker boom” that, by September 2005, had the two largest poker book publishers on the planet reporting ten-fold increases in sales. And yet, outside of their own company websites, most of the largest poker book publishers on the planet …
Cultural Tourism Products: A Case Study In The Xi’An City, Yining Zhang
Cultural Tourism Products: A Case Study In The Xi’An City, Yining Zhang
UNLV Theses, Dissertations, Professional Papers, and Capstones
Nowadays, culture has been a major driver of tourism. Cultural tourism is another form of tourism by involving cultural elements. Some people traveled specifically to gain a deeper understanding of the culture or heritage of a destination. In order to satisfy tourists’ cultural needs and wants, cultural tourism products typically attracts consumers by the cultural attributes. A cultural attest is not a cultural tourism product unless it transforms itself into products that could be consumed by tourists. The market value of cultural tourism can be realized by cultural tourism products. This paper is to explore the development and evaluation of …
Explore The Phenomenon Of Buddhist Temple Stay In South Korea For Tourists, Wei Wang
Explore The Phenomenon Of Buddhist Temple Stay In South Korea For Tourists, Wei Wang
UNLV Theses, Dissertations, Professional Papers, and Capstones
Temple Stay program is a newly developed but comparatively mature tourism product in Korea, which is to accommodate and cater tourists in Buddhist temples and have them experience over 1700 years Korean traditions of Buddhism and culture. As a product of compromise between Korean Ministry of Culture and Tourism and the most influential Buddhist organization Jogye Order, Temple Stay program was first launched in 2002 during FIFA World Cup to receive excessive international tourists. Through almost ten-year systematical development, Temple Stay program turns out to be a distinctive phenomenon which successfully establishes a unique identity of Korean culture and tourism, …