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An Exploration Of Ticket Pricing In Intercollegiate Athletics, Craig A. Morehead
An Exploration Of Ticket Pricing In Intercollegiate Athletics, Craig A. Morehead
Human Movement Studies & Special Education Theses & Dissertations
Ticket sales represent a significant revenue stream for FBS athletic departments, yet little is known about how administrators determine prices for those tickets. This three-paper format dissertation is an attempt to begin filling this gap in the literature so that we may better understand ticket pricing from a managerial perspective. Paper one is conceptual in nature, and includes a review of extant ticket pricing literature and presents a research agenda for studying pricing in the unique environment of intercollegiate sport using the theoretical frameworks of stakeholder theory and institutional theory. The second and third papers are empirical examinations of ticket-pricing …