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Social and Behavioral Sciences Commons™
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Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
Crossing The #Bikinibridge: Exploring The Role Of Social Media In Propagating Body Image Trends, Jenna M. Drenten, Lauren Gurrieri
Crossing The #Bikinibridge: Exploring The Role Of Social Media In Propagating Body Image Trends, Jenna M. Drenten, Lauren Gurrieri
School of Business: Faculty Publications and Other Works
A book chapter written by Jenna Drenten and Lauren Gurrieri for The Dark Side of Social Media: A Consumer Psychology Perspective (2017).
Graves, Gifts, And The Bereaved Consumer: A Restorative Perspective Of Gift Exchange, Jenna M. Drenten, Kristy Mcmanus, Lauren I. Labrecque
Graves, Gifts, And The Bereaved Consumer: A Restorative Perspective Of Gift Exchange, Jenna M. Drenten, Kristy Mcmanus, Lauren I. Labrecque
School of Business: Faculty Publications and Other Works
When a gifting relationship is disrupted by death, why might a living consumer continue to invest in it? Consumer spending on deceased loved ones does not end with the funeral. Given the embodying power of a physical gravesite, this article examines the practice of gift giving to the deceased in the context of American cemeteries. We employ a longitudinal approach, in which 180 cemetery gravesites were photographed. The photographic data are coupled with a netnography of grief and bereavement communities. Findings support a restorative perspective of gift exchange. Bereaved consumers utilize restorative giving as a mechanism to cope with loss …
Snapshots Of The Self: Exploring The Role Of Online Mobile Photo Sharing In Identity Development Among Adolescent Girls, Jenna M. Drenten
Snapshots Of The Self: Exploring The Role Of Online Mobile Photo Sharing In Identity Development Among Adolescent Girls, Jenna M. Drenten
School of Business: Faculty Publications and Other Works
A chapter written by Jenna Drenten for Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail (2017).
Native Advertising: A Close Look At An Emerging Advertising Unit, David Kamerer
Native Advertising: A Close Look At An Emerging Advertising Unit, David Kamerer
School of Communication: Faculty Publications and Other Works
This study is a content analysis of a random sample of in-feed native ads, as curated by the Sharethrough Native Advertising Leaderboard. A native ad is paid content that looks like organic content and is served in the same feed. Native ads can earn premium CPMs for publishers, while giving advertisers a “lean in” format that online readers may actually enjoy. What are these native ads like? They utilized a mixture of assets including text (almost all), photos (an average of five), videos (almost half had one or more), interactive elements (20 percent) and GIFs. Only 75 percent of ads …