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Social and Behavioral Sciences Commons

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Broadcast and Video Studies

2008

Egypt

Articles 1 - 1 of 1

Full-Text Articles in Social and Behavioral Sciences

Adaptation In Egyptian Television: The Perception And Impact Of Egyptian Sitcoms On Egyptian Youth: A Case Study, Sara El Nagar Dec 2008

Adaptation In Egyptian Television: The Perception And Impact Of Egyptian Sitcoms On Egyptian Youth: A Case Study, Sara El Nagar

Archived Theses and Dissertations

This thesis studies adaption in Egyptian television. Specifically studying how Egyptian youth perceive the idea of Arabizing sitcoms, what their preferences are in comparison to American sitcoms, and how successful do they see the experience of Arabizing American sitcoms. It also studied the impact of the Egyptian (Arabized) sitcoms on the behavior and lifestyle of Egyptian youth.

A non-probability purposive sample of 403 Egyptian youth was tested. The sample consisted of both males and females almost evenly distributed between both sexes and between all age groups. The sample was tested using a questionnaire.

Results of this study showed that Egyptian …