Social and Behavioral Sciences Commons^™

Performance Expectation Based Broadcast Education, Mark L. Hamilton

Masters Theses

Parcells (1985; Parcells & Hadwiger, 1984) data from a census survey of every commercial radio station manager in five states (Illinois, Wisconsin, Indiana, Missouri, and Iowa) to ascertain entry-level skills, long-term success characteristics, and advice for success in radio careers indicated that a reorientation of broadcast education was in order. Essentially, it challenged higher educators to respond by revising curriculum, instruction, textbooks, advisement, and overall subject matter to reflect the "new reality" of the communication industry. This study moves beyond the area of curriculum and instruction to discover whether broadcast graduates are being properly prepared for careers in the communication …