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Articles 1 - 6 of 6
Full-Text Articles in Social and Behavioral Sciences
Persuasion As A Function Of Celebrity, Argument Complexity, And Need For Cognition, Stratton Stave, Blair T. Johnson Dr., Lisset Martinez-Berman, Matthew B. Jané
Persuasion As A Function Of Celebrity, Argument Complexity, And Need For Cognition, Stratton Stave, Blair T. Johnson Dr., Lisset Martinez-Berman, Matthew B. Jané
Honors Scholar Theses
With advertising commanding so much money as an industry, it is critical to determine what people like or do not with ads. Our focus was on three main factors within advertising, two dimensions within how the advertisement is presented, one based on the person reading the ad. The two dimensions based on presentation were the complexity of the ad, done the first time by omitting letters from the ad and the second time by swapping letters within words, and celebrity endorsement, comparing popstar Taylor Swift’s to Alicia Steele, an AI-generated celebrity. We also measured Need for Cognition (NFC), the level …
Compassion Cartography: Mapping The Psychological Landscape Of Altruistic Equity And Effectiveness, Kyle Fiore Law
Compassion Cartography: Mapping The Psychological Landscape Of Altruistic Equity And Effectiveness, Kyle Fiore Law
Electronic Theses & Dissertations (2024 - present)
Psychologists and philosophers have often championed deliberative reasoning over empathy as a better approach to overcoming parochial biases and guiding altruistic equity and effectiveness. Advocates of the effective altruism (EA) philosophy even advise philanthropists to downregulate empathic responses to maximize the impact of their donations. However, recent research reveals that extraordinary altruists (XAs), such as those who donate organs to strangers, are driven primarily by empathy. This dissertation explores whether empathy necessarily impedes altruistic equity (impartial regard for others’ welfare) and effectiveness (prioritizing impact), revealing a more nuanced reality that challenges this perspective. Across two phases of research involving three …
Staying Connected: The Importance Of Social Integration On The Well-Being Of Older Adults, Paulin T. Straughan, Vincent Chua, Stephen Hoskins, Frosch Quek
Staying Connected: The Importance Of Social Integration On The Well-Being Of Older Adults, Paulin T. Straughan, Vincent Chua, Stephen Hoskins, Frosch Quek
ROSA Research Briefs
It has been about a year since COVID-19 first emerged and reshaped the daily lives of people around the globe, including Singaporeans. Since moving past the circuit breaker in June, Singapore has gradually re-opened and relaxed its restrictions in different phases. As Singapore prepares for Phase 3- the final and least restrictive phase, it is important to examine how Singaporeans have coped and responded with the circuit breaker (7 April 2020) and its gradual easing of restriction in Phase 1 (2nd June 2020) and Phase 2 (19 June 2020), and identify the groups which have fallen through the gaps in …
Attitudes, Behaviours, And The Well-Being Of Older Singaporeans In The Time Of Covid-19: Perspectives From The Singapore Life Panel, Paulin T. Straughan, William Tov, Seonghoon Kim, Terence Cheng, Stephen Hoskins, Micah Tan
Attitudes, Behaviours, And The Well-Being Of Older Singaporeans In The Time Of Covid-19: Perspectives From The Singapore Life Panel, Paulin T. Straughan, William Tov, Seonghoon Kim, Terence Cheng, Stephen Hoskins, Micah Tan
ROSA Research Briefs
COVID-19 has affected all Singaporeans, regardless of age and socioeconomic status (SES). Many measures have been implemented by the government to control the spread of this disease, including restrictions on social gatherings, restrictions on overseas travel, and making it compulsory to wear a mask. Measures have also included a partial lockdown – known as the ‘circuit breaker’ – which began in April 2020. This forced Singaporeans to quickly adapt to a new normal with some doing better than others. This research brief provides an overview of how COVID-19 and its related measures have affected seniors in Singapore using data from …
Purchasing Nonprescription Contraceptives: The Underlying Structure Of A Multi-Item Scale, Chris Manolis, Robert Winsor, Sheb True
Purchasing Nonprescription Contraceptives: The Underlying Structure Of A Multi-Item Scale, Chris Manolis, Robert Winsor, Sheb True
Robert D. Winsor
The authors develop a multi-item scale measuring attitudes associated with purchasing nonprescription contraceptives. Although contraceptives represent a common as well as consequential purchase for many people, published research has not addressed measures of attitudes associated with this purchase decision. A scale development method is presented measuring both male and female consumer attitudes toward purchasing contraceptives. Ultimately, a multi-item scale demonstrating a high degree of invariance across 2 samples (men and women) is developed.
Student Attitudes And Knowledge Change In An Introductory College Economics Course, Gregory J. Brock
Student Attitudes And Knowledge Change In An Introductory College Economics Course, Gregory J. Brock
Finance and Economics Faculty Publications
Students’ attitudes towards economics as well as their knowledge of economics before and after taking a college introductory economics class is examined using standardized multiple choice economics knowledge and attitude questions. Prior knowledge of economics, having a bank account, and other biographical information are used to hold constant many factors influencing pre/post performance in an economics class. Students who gained in economics knowledge appear to have a more negative attitude towards the subject compared to students who exhibited no knowledge gained. Prior experience in or outside of high school appear to have little impact on knowledge gain or attitude though …