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Full-Text Articles in Social and Behavioral Sciences
Neo-Whorfian Examination Of Cross-Linguistic Temporal Discounting Behavior, Piper Connelly
Neo-Whorfian Examination Of Cross-Linguistic Temporal Discounting Behavior, Piper Connelly
Scripps Senior Theses
This study examines differences in temporal discounting tendencies in German and French participants (recruited through Amazon Mechanical Turk) through the lens of Neo-Whorfian cognition and the Linguistic Savings Hypothesis (Chen 2013). The LSH proposes that tendencies towards future-oriented economic decisions can be cognitively explained by literal morphosyntactic conventions of one’s native language. Our experiments (sooner-smaller/larger-later choices, endowment-investment task) failed to produce results aligning with the LSH, but uncovered the importance of controlling for risk appetite when specifically investigating intertemporal choice. There are several fruitful improvements to consider for the future, such as stricter sampling, taking richer detail of time preferences, …
Conspicuous Wellness: How Acquired Identities Affect Conspicuous Consumption, Katherine S. Eu
Conspicuous Wellness: How Acquired Identities Affect Conspicuous Consumption, Katherine S. Eu
Scripps Senior Theses
This research provides evidence that individuals will conspicuously consume based on their acquired identities, which parallels similar conclusions drawn for conspicuous consumption based on ascribed identities. Using data from 653 respondents, I found positive marginal effects of the “that girl” wellness identity on product choices, accounting for an individual’s potential higher willingness-to-pay, demographics, and speed of making product choices. I conclude that the more an individual associates themselves with an identity, the higher the likelihood of choosing products which align and signal membership in an identity subculture.