Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Impact Of Recessions And The Business Cycle On Altruism, Nicolas De Mello
Impact Of Recessions And The Business Cycle On Altruism, Nicolas De Mello
CMC Senior Theses
I examine how recessions and the business cycle impact the time individuals allocate to altruism, using American Time Use Survey data from 2002-2019. The aim of the paper was to create a measure of altruism to explore changes in attitudes towards charity and altruism instead of the financial ability to do so. Additionally, I want to understand how economic shocks, such as recessions, impact behaviors and habits across the US population. Using ordinary least squares and the Tobit model, I created two models to capture both changes during and after recessionary periods. The first model is a regression of individuals’ …
Playing To Win: The Effects Of Implementing Gamification Strategies In Product Marketing, Sabrina Stone
Playing To Win: The Effects Of Implementing Gamification Strategies In Product Marketing, Sabrina Stone
CMC Senior Theses
Let’s play a game. What effect do you think video games have on twenty-first-century marketing? In this age defined by its nature of digitality, capturing the attention of consumers is an arduous competition. Through market segmentation, research, and the observable variables of consumer behavior, product marketing has turned to video games as a solution to appeal to younger demographics. Gamification is an increasingly applied product marketing strategy employed to increase favorable metrics. Of those key performance indicators (KPIs), boosted measures such as click-through rates, impressions, and engagement rates suggest that gamification is a strategic opportunity to persuade consumers to take …