Social and Behavioral Sciences Commons^™

Consumer Choice Of Counterfeits Or Generic Products: The Case Of Egypt, Mostafa Aboelsoud, Kenzy Seireg

Economics

The counterfeiting market is increasing at an alarming rate because consumers are often unwilling to pay for brand names. This study investigates the factors that influence consumers’ preferences toward counterfeit and generic products by studying Egyptian consumers. By surveying a sample of 271 consumers, our study concluded that demographic variables, perceived risk, and prior experience are insignificant factors in choosing counterfeits or generics, while price, taste and preferences, quality, the price of related products, subjective norms, and expected prices are variables that significantly affect consumer preferences and demand. The research concludes that consumers who care about the quality, expected prices, …