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Full-Text Articles in Social and Behavioral Sciences

An Application Of Prospect Theory: The Effect Of Trailing At Halftime On Winning Nfl Games, Kian R. Sohrabi May 2022

An Application Of Prospect Theory: The Effect Of Trailing At Halftime On Winning Nfl Games, Kian R. Sohrabi

Economics Honors Projects

Trailing in sports is associated with losing, but can trailing operate as a powerful motivator that leads to winning? Based on research by Berger and Pope (2011), this study applies Prospect Theory and loss aversion to football to test if trailing by a small margin can motivate success. This relationship is analyzed based on teams’ point differentials at halftime since halftime operates as a salient reference point and a time for teams to regroup and strategize. Analysis of over 12,000 NFL games found no significant effect of trailing at halftime on the likelihood of winning. That is, there is little …


What Is The Optimal Subsidy For Exercise? Informing Health Insurance Companies' Fitness Reimbursement Programs, Molly E. Frean May 2012

What Is The Optimal Subsidy For Exercise? Informing Health Insurance Companies' Fitness Reimbursement Programs, Molly E. Frean

Economics Honors Projects

Health care costs account for 17% of US GDP and many programs and policies seek to reduce these costs. This paper focuses on exercise as preventive care due to its immense physiological benefits. I model the profit-maximizing choice of health insurance companies to subsidize exercise and the utility-maximizing choice of individuals to engage in exercise using a traditional principal-agent framework. I then use principles from behavioral economics and psychology to critique these models and provide further insight into understanding our underconsumption of such preventive services. I end with an evaluation of current programs and suggestions for improvement using empirical findings.


Does Information Lead To Household Electricity Conservation?, Devon M. Kristiansen Apr 2012

Does Information Lead To Household Electricity Conservation?, Devon M. Kristiansen

Economics Honors Projects

This paper estimates the effect of information on residential electricity consumption. Household reading expenditure, education level of the household head, and state “green” electricity pricing program participation rate represent the probability that a household has encountered information relating the carbon emission externalities of energy consumption and human-driven climate change. Reading expenditure has a significant negative effect on household electricity consumption. Initial increases in educational attainment increase electricity consumption, but education beyond high school reduces it. The predicted social norm effect of green pricing participation is insignificant.


Is There Country-Of-Origin Bias In The Video Game Market?, Keaton C. White Apr 2009

Is There Country-Of-Origin Bias In The Video Game Market?, Keaton C. White

Economics Honors Projects

This paper tests for the existence of country-of-origin bias in the video game market. Using aggregate sales data from Japan and the US, I measure the effect of country-of-origin on video game sales in each respective country while controlling for genre, system, quality, and target age group, as well as domestically targeted games and superstar effects. I find that a significant country-of-origin bias exists in both game markets in favor of domestic titles.