Social and Behavioral Sciences Commons^™

Impact Of Tibetan Household Livelihood Capital On Tourism Participation Level: A Case Of Jiaju Tibetan Village In Garze, Yiyi Zhang

Annual Graduate Student Symposium

As more people move from countryside to cities and those left behind struggle to sustain livelihoods, China’s 19th National Congress of the Communist Party has prioritized the implementation of rural revitalization. A number of studies have examined drivers of livelihood transition from farming to non-farm activities, especially the participation in tourism against the backdrop of rural tourism development. There are, however, few studies identifying ways to measure tourism participation level or discussing how household-level capitals influence the decision on tourism participation made by Tibetan ethnic households. This article assessed the roles of livelihood capitals in the adoption of tourism activities …