Social and Behavioral Sciences Commons^™

Identity And Perception Among Aspec Consumers Of Mass Media, Jericho Franke

Theses and Dissertations--Communication

The portrayals of sex and romance, as well as asexuality and aromanticism, in mass media can have a profound impact on the way asexual and aromantic media consumers view relationships and their own identities, and affect the perception and treatment of the aspec community as a whole. This study uses mixed qualitative methods of online discourse analysis and participant interviews to examine the how mass media has shaped the self-perception and life experiences relating to sex and romance among aspec audience members.

I Need To See Me On Tv: Parasocial Affirmations Of Sexual And Gender Identity Development Of Lgbtq+ Mass Media Consumers, Donald I. Lowe

Theses and Dissertations--Communication

This dissertation presents a new cycle model of media usage by LGBTQ+ community members in the United States that reveals a purpose previously unnamed and undefined. While parasocial contact, parasocial interaction, and parasocial relationships have been present in the academic literature for quite some time (as early as 1956 when Horton and Wohl first wrote of the phenomenon), use of media to parasocially affirm one’s LGBTQ+ status is unique to this study. This study used qualitative methods to examine a specific mass media audience, LGBTQ+ individuals, and asked them, in one-on-one interviews, how they utilize mass media to assist with …

“It’S The Only Thing We Have”: Whisper Networks Among Women Theatre Actors, Richard Edward Carter

Theses and Dissertations--Communication

Women who secretly warn one another via informal communications about men in their environment who may engage in some kind of misconduct are participating in a whisper network. This dissertation employs the narrative paradigm to understand how these networks function in the context of professional actors. Interviews conducted with actors who have worked in a variety of communities were analyzed in order to better understand how whisper networks function as warning systems that must be created because conventional means of protection may not exist or be trusted in their industry.

Budweiser In The 2017 Super Bowl: Dialectic Values Advocacy And The Rhetorical Stakeholder, Benjamin P. Windholz

Theses and Dissertations--Communication

Organizational-public relations discourse is changing given the advent of social media, and corporate statements are evaluated under different criteria in the digital age. Grounding Budweiser’s response to controversy over their 2017 Super Bowl advertisement in terms of consumer expectations for corporate social responsibility provides a new perspective for approaching Bostdorff and Vibbert’s (1994) conceptualization of values advocacy. This study recognizes the power of the rhetorical stakeholder, a discursively created public, and demands re-evaluation of the values common to society from a co-creational OPR perspective. Conceptualizing dialectic values advocacy outlines the changing values among contemporary, common stakeholders as well as the …

Communicating Social Support: Understanding Complexities Of Breastfeeding Communication Among African American Mothers, Nicole Rachael Peritore

Theses and Dissertations--Communication

Breast milk is the best choice for meeting the nutritional needs for an infant whenever possible. Despite the knowledge that this nutritional choice is the best choice for an infant, data demonstrates that there is a sharp decline in the rates of breastfeeding mothers. Among African Americans, breastfeeding rates are significantly lower than the national averages. Despite many of the applications of social support in communication research, there is a gap in knowledge on the social support systems in the context of breastfeeding, especially for African Americans. With the social ecological model as a framework, social support theory provides understanding …

Sticking To The Script: Sexual Scripts In The Slasher Sub-Genre, Jennifer L. Clay

Theses and Dissertations--Communication

The “slasher” sub-genre has been immensely popular, even spawning television shows that invoke the familiar slasher conventions. This sub-genre has simultaneously become vilified by media researchers over the years. The slasher has received particular criticism for allegedly reinforcing regressive attitudes regarding female sexuality. This study applies sexual script theory to better understand the messages about sex found throughout the sub-genre. This study utilizes content analysis to study the more recent iterations of the slasher sub-genre including the re-make, the modern slasher film and the slasher television show. This analysis uncovered that the slasher sub-genre has evolved over time. While slasher …

From Grapes To Wine To Brands To Culture: A Qualitative Study Of Kentucky Wineries And Kentucky Wine Producers, Benjamin J. Triana

Theses and Dissertations--Communication

The Kentucky wine industry has grown from six wineries in 1999 to more than sixty wineries as of 2013. However, the industry has reached a crucial point in its development as funds allotted from the Tobacco Master Settlement Agreement ended in 2014. As a result, Kentucky wine producers must navigate the demands of local, regional, national, and international wine markets without the same amount of economic support provided in the early stages of the industry’s development.

The purpose of this study was to investigate (1) how Kentucky wine producers use cultural associations to manage their brands, (2) communicate with multiple …

The Relationship Between Intercultural Communication Experience And College Persistence Among First Generation Appalachian Students, Meredith A. Garrison

Theses and Dissertations--Communication

This study seeks to explore the relationship between intercultural communication experiences and college persistence in first-generation college students from the Central Appalachian region. Because Appalachia has a rich and unique culture, which is often misunderstood, the literature review seeks to establish a basis for studying this relationship as a way to understand the multi-dimensional nature of low-educational attainment in the Appalachian region, particularly Eastern Kentucky, Tennessee, Virginia, and West Virginia. Using a survey-based quantitative method this study examines Appalachian first generation students attending college as an intercultural communication process through the frame of acculturation theory. Specifically, the study seeks information …