Social and Behavioral Sciences Commons^™

People And Place: A Journey Through Film, Tourism, And Heritage, Sarah Beals

Electronic Theses and Dissertations

Old Tucson Studios is a theme park where film, tourism, and heritage all converge through the American Western genre. During national social change, Westerns increase in number to reflect national values and identity. Westerns that ally with landscapes and people are potentially the most powerful storytelling tool in mainstream media. My research shows that this paring of people and place creates a prevailing image in the audience’s memory. The results suggest that the current image of the West comes from films made between 1951-1970, despite there being newer Westerns. John Wayne and saguaro cactus are enduring images with historic, cultural, …