Social and Behavioral Sciences Commons^™

Showtime: Pop Culture's Impact On Society's View Of The Lgbtq Population, Hope Comer, Jaime D. Bower, Narketta Sparkman

Counseling & Human Services Faculty Publications

Popular culture is an influential aspect that shapes society. Popular culture’s impact on society’s view of the LGBTQ population was examined in the context of video media representations. Students at a Mid-Atlantic university (n = 7) were presented with representations of LGBTQ individuals in television media during two focus groups. Participants completed pre-and-post-test qualitative surveys regarding their impact and perceptions. Responses were coded to identify themes of the target populations. Misrepresentations, perpetuated stereotypes, changing perspectives, advocacy, personal connection, differing types of media representation, and lack of representation were themes identified throughout participant responses about the varying popular culture mediums.