Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

Arts and Humanities

University of Wollongong

2006

Advertising

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

Survey Of Health Claims For Australian Foods Made On Internet Sites, H. Dragicevich, P. G. Williams, L. Ridges Sep 2006

Survey Of Health Claims For Australian Foods Made On Internet Sites, H. Dragicevich, P. G. Williams, L. Ridges

Faculty of Health and Behavioural Sciences - Papers (Archive)

Aim: Australia and New Zealand are currently preparing a new food standard code, which will allow the use of health claims on food products and in associated advertising. The aim of this study was to obtain preliminary information about the current use of health claims on the Internet and the level of compliance of these claims with existing regulations. Methods: From August to October 2005 a survey was conducted of 1068 websites associated with the top 20 food processing companies in Australia, and an additional 683 websites for food products found to carry health claims in previous studies of product …


Ordnance, Five Hats And Constantinople: Benjamin, Gustafsson And Lubitsch, Jon Cockburn Aug 2006

Ordnance, Five Hats And Constantinople: Benjamin, Gustafsson And Lubitsch, Jon Cockburn

Faculty of Creative Arts - Papers (Archive)

This paper concentrates on identifying intellectual, cinematic and commercial representations of the efficiency movement as embodied in the emergent mechanical-flâneuse (the term is an obvious combination of the adjective ‘mechanical’, as a Taylorist/Fordist signifier, with the noun ‘flâneuse’, which is a gender inversion of the masculine flâneur: the metropolitan wanderer profiled in Benjamin’s re-examination of Baudelaire and 19th century Paris). To articulate these representations of the ‘new’ woman, under the influence of Americanism in post-1918 Europe, this paper focuses on two passages in Benjamin’s One Way Street. Benjamin’s passages are then read in juxtaposition to advertisements, the first for hats …