Social and Behavioral Sciences Commons^™

Corporate Social Responsibility, Condition Branding And Ethics In Marketing, Danika Hall, Sandra C. Jones

Faculty of Health and Behavioural Sciences - Papers (Archive)

Over the past two decades there has been increased interest in corporate responsibility (CSR) and its relation to marketing practice and theory )Maignan and Ferrell, 2004: Polonsky and Jevons, 2006). This paper explores another marketing phenomena emerging from the pharmaceutical industry: condition branding (Angelmar, Angelmar and Kane, 2007: Parry, 2003). Condition branding has been positioned as a form of CSR for the industry, in that it provides education to the general public regarding diseases or conditions. However, the ethical nature of condition branding has been questioned as it is also seen as a deliberate method of increasing markets for pharmaceutical …

Communication About Organ Donation Intentions: Formative Research For A Social Marketing Program Targeting Families, Sandra C. Jones, Samantha L. Reis, Kelly L. Andrews

Faculty of Health and Behavioural Sciences - Papers (Archive)

With the introduction of the Australian Organ Donation Register (AODR), responsibility regarding organ donation decisions primarily rests with the individual. However, family members can be instrumental in facilitating or hindering the rate of organ donation by objecting to or confirming the individuals wishes. Attitudes and beliefs of family members have been shown to be a strong influence on peoples intentions to donate. Numerous studies have also demonstrated that family communication about organ donation can improve the rate of organ donation. We surveyed 23 matched pairs of undergraduate university students and their parents and found that attitudes to organ donation were …

Social Ideological Influences On Reported Food Consumption And Bmi, Wei C. Wang, Anthony Worsley, Everada G. Cunningham

Faculty of Health and Behavioural Sciences - Papers (Archive)

Background

The purpose of this study was to investigate relationships between ideological beliefs, perceptions of the importance of health behaviours, health attitudes, food consumption, and Body Mass Index (BMI). A behavioural model was hypothesized based on the Theory of Reasoned Action (Fishbein & Ajzen, 1975).

Methods

A survey was conducted among shoppers aged between 40 and 70 years at Eastland Shopping Centre, Melbourne, Australia. The hypothesized model was tested with this empirical data (n = 410) for younger (n = 151) and older (n = 259) age groups using structural equation modelling.

Results

The findings generally support …