Social and Behavioral Sciences Commons^™

Let The Music Play:Using Community Engagement To Develop A New Sustainable Audience, Leslie D. Wilcher

Student Capstone Projects

Abstract

The Symphony is a dying breed of live music. The lack of classical music education and interest has left barriers to the symphony. Around the country, nonprofit symphonies are adapting to build a sustainable audience. So, how do we stop the closures of the orchestras? How does the Kishwaukee Symphony Orchestra engage the community through programming and events to accommodate a new sustainable audience for the Kishwaukee Symphony Orchestra (KSO)? My research will show that new audience members are waiting to be introduced to the symphony.

This research shows that community engagement is the key to bringing a sustainable …