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Rhetoric Of Typography: Cross-Cultural Perceptions Of Typefaces For Technical And Visual Communication, Michael Peterson

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Since the early 2000s, scholars have been conducting research to determine whether typefaces influence a reader's response to a document. Some areas of research have included the role of gender, age, or other demographics on typeface perception. However, the role of culture in academic discourse on the rhetoric of typography has been largely underexplored, and this is concerning given the ease with which technical documents can be delivered to cultures around the world with a couple of clicks on a computer.

I developed my research topic to explore whether Koreans perceive typefaces differently from non-Koreans and to discover what typefaces …